With Eyes on World Expansion, Starbucks Drops Its Name From New Logo

With Eyes on World Expansion, Starbucks Drops Its Name From New Logo

Starbucks, the frappuccino-hawking giant that's fallen on hard times in recent years, has subtly altered its logo -- a design move that, quiet though it may be, hints at big changes on the way.

The logo -- which will be formally released this spring to coincide with Starbucks's 40th anniversary -- is now green, instead of green and black, and sheds the company name altogether, leaving only the famed siren. Other than that, it appears unchanged.

Infographic of the Day

Infographic of the Day: Pitchfork’s Highest (and Lowest) Rated Music of 2010

Infographic of the Day: Pitchfork’s Highest (and Lowest) Rated Music of 2010

Since time immemorial (ie: 1995), Pitchfork.com has been the music tastemaker for anyone with a beer-making kit and a mustache comb. But what if you're a person with a straight job and a sensible haircut, and don't have time to read Pitchfork religiously but still want to know what the kids are into these days? Designer Edward Segel is here to help with his Year in Reviews 2010, which plots Pitchfork album reviews on an interactive bell curve.