If you thought your lazy, sullen teenager slept a lot, they've got nothing on your typical pro athlete, who routinely gets between 10-12 hours a night. Compare that to the average of 6.44 hours, and you've got to wonder why guys like Steve Nash or Roger Federer aren't endorsing a high-performance line of blankies instead of shoes.
The traditionalist may sneer at any effort to "sex up" literature with techno-interactive gewgaws, but Coloring Book Studio makes a more elegant attempt than most. Their new site, called "New Storytelling," displays a strange, impressionistic short film that's supposedly based on a famous short story. The film is bewitching enough on its own -- full of Escher-like morphing designs, dreamlike cuts of clocks and guns, and sinister digital corridors that look like they were filmed with a Super-8 camera.
DesignWright, the British product-design studio of brothers Adrian and Jeremy Wright, has turned out a great-looking alarm clock and Bluetooth speaker for the French design accessories brand Lexon. Called the Titanium line, this stuff is so slick and unadorned, it could make your iPhone look downright gaudy.
Rhyl, Wales, is a town in the U.K. like many others. Once a thriving seaside destination -- a sort of Coney Island in a kilt -- it has deteriorated rapidly since the 1960s, as the roller coasters and penny slots lost out to affordable vacations abroad and paltry local investment. Now, Proud Creative, a design studio in London, has devised an intriguing visual identity to freshen Rhyl's image: It wants to make the place new by evoking the past.
It's easy to forget how precious typefaces were before Microsoft Word commoditized them by the zillions into tiny drop-down menus. As Matt Griffin and Matt Braun of Bearded Studio explain, "letterforms were once drawn by hand, cut into wood, and printed onto paper on grand machines: a process known as letterpress printing." Wood-block display type offered especially wide latitude for creative expression, but now these "fanciful tuscans, outlines and inlines, and multi-color chromatic faces" lay mostly forgotten, rotting in basements or attics.
Much has been written about Apple and its Brand. I think it's the strongest brand ever created. However, per conventional branding thinking, I am quite wrong: P&G, Mobil, BP, Coca-Cola, and others are all bigger, older brands whose purported worth is far greater. (Apple is a measly 17th.) That is ridiculous. So I propose a new test for a brand's mass, the Tangible Brand test.