A Chainsaw Stylish Enough For Wannabe American Psychos

A Chainsaw Stylish Enough For Wannabe American Psychos

Written by: Moo Cow

Next of Kin Creatives had a very specific set of users in mind when it designed the "nokgear" -- a sleek retooling of the brawny chainsaw. Internally, they called the target group the "functional luxe tribe" -- "users who would purchase luxurious (expensive) outdoor equipment so that they can pose, look good and feel good when camping (or not)." You know, the guy with the tricked-out navigational watch whose sense of adventure stops short of using a Porta-Potty.

Wanted: A Dresser That Looks Like A Pile Of Firewood

Wanted: A Dresser That Looks Like A Pile Of Firewood

If a pile of firewood is a monument to potential energy, then this storage piece is a monument to yours. On the outside, it's a tightly packed New England-style firewood stack. On the inside, designer Mark Moskovitz has roughly concealed four discreet drawers intended to hold your clothing, accoutrements, and anything you want indubitably destroyed in the event of fire.

Unify, Simplify, Amplify: How The Mrs. Meyer’s Brand Conquers A Tough Market

Unify, Simplify, Amplify: How The Mrs. Meyer’s Brand Conquers A Tough Market

Now available everywhere from your corner bodega to your neighborhood big-box, green cleaners have hit the mainstream. But in a category now crowded with contenders, Mrs. Meyer's Clean Day stands out as the friendly foe bearing a bouquet of flowers. The company's casual and lovable personality paired with quality products deliver an effective branding punch.

In the high-end green cleaner market, style matters.