On the Team USA Web site, you'll find this explanation of our uninspired Olympic logo: "[It] is made up of the letters 'USA,' the common abbreviation for the United States of America, and the Olympic Rings logo." (If that made your chest fill with patriotic pride, read no further.) We could stand to learn a thing or two from Canada, which recently rolled out its Olympic rebranding campaign, centered not on "CANADA" (you know, what the country's called) but the beloved maple leaf.

You're familiar with a truffle, an amorphous fungus dug up from the earth. Now, meet the Truffle, an amorphous structure dug up from the earth ? after being planted there by some lovably screwy architects in Costa da Morte, Spain.