Shuu.sh: A Brilliant Data-Viz Idea That Solves Twitter’s Biggest Problem

Shuu.sh: A Brilliant Data-Viz Idea That Solves Twitter’s Biggest Problem

Let's not mince words: Twitter, like any and every social network that becomes hugely successful, can be a giant pain in the ass to use sometimes. Now that some of us follow hundreds of people for work and play, it's all too easy to miss stuff in the firehose -- especially when a handful of the folks you follow tweet so often that they push other, more infrequent (but just as valuable) tweets out of sight.

Women Are 85% Of The Consumer Market. But How Do You Reach Them?

Women Are 85% Of The Consumer Market. But How Do You Reach Them?

[This is the first post in a series by Smart Design. Click here to read the introduction. -- Ed.]

The tagline of a Dos Equis ad reads, "Approach women like you do wild animals, with caution and a soothing voice." I have to agree. Targeting a female audience requires a delicate, nuanced approach. Whether we live on the African plain or Manhattan, finesse with the opposite sex is regarded with respect and admiration.

Are designers ignoring sex?