Over-Innovation Makes U.S. Firms Suck At Sustainability
Written by: Skibsted Ideation
My colleague and I are from Denmark. We, along with much of the world, admire the United States? relentless pursuit of the Next Big Thing, its inherent optimism, and its go-getter attitude. Other parts of the world should learn to embrace change the way America does, be inspired by its perpetual freshness of spirit, and, most important, replicate just a fraction of the country's innovation capability. Only in America could brand innovators like Google, Nike, and Starbucks emerge.



















