Simple Genius: The Lowly Egg Carton Gets A Rethink
In thinking about objects in need of a redesign, the lowly egg carton falls pretty low on the list. That is, until we saw this clever concept from Éva Valicsek, a design student at the Institute of Applied Arts, in Hungary. Instead of the usual flapped carton of paper, plastic, or Styrofoam, Valicsek has devised a tray made from a single piece of cardboard, bent accordian-style and with oval cutouts for cradling the eggs. The top is open for easy access, but the contents are held in place by a rubber band at each end.


















