You Can’t Innovate If You Ignore Your Real Problems

You Can’t Innovate If You Ignore Your Real Problems

In 2008, my design consultancy, Ziba, was invited to conduct a five-day workshop with the executives of one of the world's leading consumer electronics manufacturers. The CEO told us the company wanted to use design thinking to be more innovative. After decades of competing on cost and efficiency, a growing legion of competitors had forced it into a commodity role. Despite a large internal design group, their brand had little to differentiate it for consumers.

A 9/11 Memorial App Poetically Re-Creates The Twin Towers’ Silhouettes

A 9/11 Memorial App Poetically Re-Creates The Twin Towers’ Silhouettes

As the anniversary of 9/11 nears, the world will be reminded of the tragedy that occurred on that crisp, clear September day. But over the last 10 years, New Yorkers have confronted the loss every day as they look at the skyline and register the conspicuous absence of the towers, which rose above the surrounding buildings like oversize Lego blocks. A new Kickstarter project will re-create that image with a free app for iPhone users.