Hong Kong Wants Big-time Art, Next to Big-time Business

Hong Kong Wants Big-time Art, Next to Big-time Business

The Office for Metropolitan Architecture, the Rotterdam firm headed by super-starchitect Rem Koolhaas, has released conceptual plans for a massive arts district in Hong Kong. The scheme -- a competition entry -- is a tangle of museums, theaters, artists’ space, pedestrian bridges, and shops embedded in an impossibly huge public park. If it wins, it’ll be one of the largest examples of Koolhaas’s handiwork in one place, which for design junkies is like calling it Valhalla.

Ideo’s Axioms for Starting Disruptive New Businesses

Ideo’s Axioms for Starting Disruptive New Businesses

This is the first piece in our PATTERNS series by IDEO. Read more about the series here.

How do you build a business in an unproven market? How do you figure out what customers need when you’re delivering an experience they’ve never seen before? You begin where service and software companies have begun, by conducting fast, cheap experiments that help you understand your customers. You build on what you learn. In short, you prototype.