Wanna Get Kids to Eat Carrots? Brand Them Like Junk Food

Wanna Get Kids to Eat Carrots? Brand Them Like Junk Food

Can the carrot industry sex up its image by branding baby carrots as a munchworthy junk food a la Cheetos or Lay's Potato Chips? Crispin Porter + Bogusky seems to think so.

The high-profile ad agency is launching an ambitious $25 million campaign to help the carrot industry compete with the junk food industry. The campaign is being launched with the help of almost 50 carrot growers, including carrot behemoth Bolthouse Farms.

Can Designing for a Dictator Actually Be Virtuous?

Can Designing for a Dictator Actually Be Virtuous?

Just shy of 36 years old, Bjarke Ingels is, without a doubt, the most precocious contemporary architect on the international scene today. And his firm, BIG -- short for Bjarke Ingels Group -- is about to become even more prominent. After several splashy commissions in their home-base of Denmark, the firm is now opening a New York office that will work on several high-profile projects in the city, including a high-rise condo in Manhattan and other, big-time commissions that remain confidential for now.

An Interface That Allows the Blind to Text

An Interface That Allows the Blind to Text

A paradox of the relentless march of technological innovation is that is has made us more dependent than ever on a distinctly ancient human resource: our eyes. Cell phones in particular increasingly eschew ISO number pads and even QWERTY keyboards for touch screens -- a problem for anyone who either can’t see or who texts while doing something else (driving, sitting in class, out on a terrifically bad date, etc.), which is, oh, pretty much everyone. Enter Tactile Texting.