For W Hotels’ "WOW Bikes," Ron Arad designs a bespoke bicycle that reimagines the wheel using nothing but curved sprung steel. And anyone who stays at the hotel can ride it.
The Belgian duo Gijs Van Vaerenbergh construct a chapel out of 2,000 pieces of steel.
Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.
Carly Waito is a young Toronto artist who paints pictures of semi-precious gems and minerals that are so frighteningly realistic, they’re virtually indistinguishable from a photograph.
Proxy was designed as an impermanent fix to an impermanent problem, namely that eventually the sites will be developed. But they don’t need to sit empty in the meantime.
New York City has the largest subway system in the world and some of the worst subway signage.
Zoos are downright dangerous territory when it comes to branding. You’ve got kids, adults, plus the entire non-human world to do right by your design. Go too cutesy and you’ll annoy the heck out of the parents. Look too serious and you’ll scare away the children.
In all the coverage of Facebook and it’s dominance, one group is seldom talked about: The 64-member design staff, which is busy honing interactions that affect hundreds of millions of people.