You're probably wondering: What the hell is this thing? A rug? A chair? A dismembered Tickle-me-Elmo?
If you guessed either of the first two, you're correct. (If you guessed the last one, you're awesome.) The Loop Chair, a prototype by Design Academy Eindhoven student Sophie de Vocht, manages to marry the support structure of a chaise longue to the pillowy warmth of a carpet, producing the world's coziest, zaniest -- and doubtless only -- rug-chair. We reckon you'll have to arm-wrestle your dog for this one.