![Boxee Designers Explain Out-of-the-Box Thinking [Exclusive]](/multisite_files/codesign/imagecache/642x368/Boxee_Front_Hero.jpg "Boxee Designers Explain Out-of-the-Box Thinking [Exclusive]")
When Boxee first launched, the notion of a Web-video content hub for your TV was still new. Now it's commonplace. And today Boxee gets off the bench, as its hotly anticipated set-top box finally starts shipping to customers.
The worst thing about bandages is taking them off: It hurts like hell, and half the time you just have to put the damn thing back on because the owie underneath hasn't finished healing yet. Repeatedly removing and reapplying bandages also gives germs extra opportunities to get in and cause infection. A transparent Band-Aid would offer a clear view of the healing process, but it would also be kind of gross.
My favorite presentation at the 35th annual DMI conference in Providence, RI., without any disrespect to the many bright folks on stage, came from Joshua Handy. He's the vice president of design at Method -? the upstart soap company that showed how green can go mainstream.
If you designed the original laptop computer, you'd deserve a design award. If you co-founded IDEO, one of the world's foremost design innovation firms, you'd definitely deserve one. If you'd done both of those things, plus acted as director of the Cooper-Hewitt National Design Museum, you'd be Bill Moggridge.
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If you're gay, you might want to rethink a job at ExxonMobil. Better yet, ExxonMobil might want to rethink its policy on gays.
Written by: Gadi Amit
[This is the first in a two-part series--Eds]
Every so often I have the weird feeling that even design insiders don't really know what industrial designers do. I?m not surprised that the public thinks of us as stylists, dealing with the veneer of an object, but I?m surprised to hear it from members of academia, design media, and the product-development community. So I wanted to pull back the curtain a bit on what life is really like for those of us who spend our days in the trenches, designing electronics.
In 1964, Disney introduced "It's a Small World" at the New York World's Fair. The ride was dazzling. Folks hopped into small boats for a whirlwind tour of the "globe," where animatronic children of every nationality sang about fuzzy things like diversity and unity. Sure, the whole thing was a tad creepy, but visually, it was stunning. Kids and parents alike were rapt.
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