How John Lasseter’s Characters And Steve Jobs’s Cash Saved Pixar From Death [Video]

How John Lasseter’s Characters And Steve Jobs’s Cash Saved Pixar From Death [Video]

Pixar, the juggernaut behind the Toy Story franchise and nearly every Oscar-winning cartoon of the past two decades, has eclipsed even Disney at this point: In the minds of millions, Pixar is synonymous with "animation." But it wasn’t always that way. According to an illuminating blog post at Open Culture, Pixar almost died in its crib--in 1986, the company was in the enterprise hardware/software business (whaa..?), catering (poorly) to government and medical clients.