Co.Design

Infographic of the Day: McDonald's Heat Wave

Just how far away can one get from the generic convenience of Starbucks, Subway, or OfficeMax at any given time? Turns out, not very. Stephen von Worley at Weather Sealed set out to chart the urban sprawl of America by mapping the 13,000+ locations of McDonald's across the lower 48 states. With the aid of Agg Data, he created a striking map of the US, colored by distance to the nearest domestic Mickey D's. Gorgeous, but terrifying.

mcdonalds_infographic

The fast food chain is wall-to-wall across the eastern US and southern regions. Unsurprisingly, the ratio thins as we move west into Big Sky Country. As McWorley reports:

"For maximum McSparseness, we look westward, towards the deepest, darkest holes in our map. There, in a patch of rolling grassland, loosely hemmed in by Bismarck, Dickinson, Pierre, and the greater Rapid City-Spearfish-Sturgis metropolitan area, we find our answer. Between the tiny Dakotan hamlets of Meadow and Glad Valley lies the McFarthest Spot: 107 miles distant from the nearest McDonald’s, as the crow flies, and 145 miles by car!"

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