Wanted: A Skewed Watch for Sneaking Peeks at the Time

Available now from Areaware and the MoMA Design Store.

We never thought about it before, but looking at a watch is kinda labor intensive. You have cock your head to the side and throw your forearm into your body, like you're about to march — a lot of work just to tell someone it's 4 p.m. We're lazier than that, dammit!

A clever new watch by New York product designer Eric Janssen makes things way easier. It rotates the dial 30 degrees clockwise to align with your natural field of vision. So to read the time, you just stretch out your arm, and where you'd normally see 1 o?clock, you see 12; no chicken elbows required. Which sounds confusing, except that a four-quadrant grid orients the face like a compass. A palette of orange, white, and black make the hands pop.

But seriously. Haven't you ever been so bored in a social setting that you can't wait to get away? But you can't look at your watch without being totally rude? This solves that problem completely!

The Off-Axis Watch is available at Areaware and the MoMA Design Store in stores and, for all you resolute idlers, online. It retails for $175.

Add New Comment


  • Isobel Kramen

    Not really good design imo. The brain's memory is trained to see 12 at the top. Seems to be a sneaky way of ripping off the simplistic Movado design with no numbers!

  • Elsa Markoulidou

    I've definitely seen a watch recently with the display slightly slanted like the one you're showing here. The problem is that a lot of people like wearing their watch on the right hand. A work-around would be for the display to be rotate-able so ppl can keep it a 0 degrees, 30 left or 30 right (just these 3 positions, let's not make it rotate a full 360!!)