Co.Design

Nike Unveils MAG, Marty McFly's Kicks From Back To The Future II

In 2015, Marty McFly slipped on a pair of Nike Air Power Laces, white-and-gray high-tops with teal specks and wrap-around ankle straps, which self-fastened electronically. Now, four years earlier, Nike is going Back To The Future (er, forward to the past) to re-release the movie’s famous sneakers—and from what we’ve seen, the 2011 Nike MAGs, as they’re called, are as slick as the DeLorean DMC-12 they arrived in.

Teased in a YouTube video uploaded by "DocEmmettBrown88," the clip gives viewers an inside look at "McFly’s closet," a warehouse of shelves lined end to end with the glowing kicks. The video has already racked up nearly 200,000 hits in just two days, suggesting that for fans of the film, this shoe is the best news since, well, Huey Lewis And The News.

The actual Nike MAG is almost everything we’d hoped for. Featuring glowing LED panels and an electroluminescent Nike logo on the strap, the 2011 MAG was designed to be a "precise replica" of the original shoe, according to Nike, and an upgrade to the 1989 Nike Air Mag "McFly." The lights can be turned on with a pinch of the high-top’s "ear," and each charge will keep the LEDs glowing for five hours—meaning you won’t need 1.21 gigawatts of power after all.

Still, the shoe seems to be missing one crucial feature: self-tightening laces. Nike filed a patent for an "Automatic Lacing System" back in 2009, but it appears the technology didn’t make its way into the shoe.

McFly’s sneaker makes its return at a time when the film trilogy, which just celebrated its 25th anniversary last year, is universally considered a pop culture classic. The 2011 Nike MAG is a retro (rather than sold-out) piece of merchandising that will likely find love all over, from hipster to hip-hop sneaker-snobs—similar to PF Flyers, made famous by The Sandlot, which were resurrected in 2003.

But to get your hands on a pair of 2011 MAGs will be tough: Nike plans to release only 1,500 pairs of the shoes, all to be auctioned on eBay starting tonight at 8:30 p.m. PST. Net proceeds of the 10-day auction will go toward fighting Parkinson’s disease thanks to the Michael J. Fox Foundation, which will match all donations up to $50 million.

[Click here to see the eBay auction. Be warned: Prices are already well into the thousands]

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15 Comments

  • Angel8

    I think they should have a contest offering trivia about the movies and give a free pair of these to the winner!! I would totally enter!

  • Martina Fugazzotto

    I remember signing an online "petition" created by a sneaker buff that was asking Nike to manufacture these shoes! I just tried searching for it and found that the original petition has been pulled offline, but there were a few articles talking about how it had over 3000 signatures in 2005.

  • Mel Tuckerson

    Hey, "that guy", who the hell said otherwise?? Did the article title "
    Nike Unveils MAG, Marty McFly's Kicks From Back To The Future II" throw you off?  By "that guy", do you mean the one who points out things that have already been pointed out?

  • yourmomgoestocollege

    these shoes are hype but really should have had the automatic lacing system...

  • Coreyltd

    When nike actually released power laces I wonder how much extra they'll charge per pair to hedge against liability for power laces failing to work.

  • Noah Jacobus

    I hate to be "that guy," but Marty's advanced footwear first appeared in Back to the Future II.

  • Ricardo Nuno Silva

    "Still, the shoe seems to be missing one crucial feature: self-tightening laces. Nike filed a patent for an "Automatic Lacing System" back in 2009, but it appears the technology didn't make its way into the shoe."

    Mr. Carr:  Just out of curiosity, what are your sources?

  • Janders4

    No power laces...COME ON...it can't be that hard to figure out the tech for that these days!

  • Montana

    Nevermind, Looks like you edited the article with more info right after I submitted :)

  • acarr

    I went back in time to adjust the post! They'll be on eBay's Fashion Vault at 8:30 pm PST tonight, auctioning off 150 pairs daily until September 18th. Good luck! 

  • acarr

    We don't have details about starting price, but since it's an auction, sky's the limit.

  • Montana

    Ok... now the important question. Where can we get these, how much and how disappointed will we be when we find out they are already sold out to special sneaker heads.