The installation is a commissioned piece from Rice University Art Gallery, the only university art museum to focus on site-specific installation art.

Many of the elements of the exhibition, like the bricks and cinder blocks were actually made in Serrano’s Los Angeles studio and then shipped to Houston.

"I feel like all of Los Angeles is an inspiration, including the west side, even though I don’t make it out there that often," says Serrano.

Two areas that Serrano notes are particularly inspirational are Firestone Boulevard and Florence Avenue, between Alameda and Crenshaw, in South L.A.

Serrano is used to getting cardboard for free when making her smaller sculptures. For Salon of Beauty, she had to purchase large quantities of it.

For the first time, Serrano worked with a team to install her work, which was also daunting.

Tiny weeds growing up from a sidewalk crack are some of the details that did not go unnoticed by Serrano’s eye.

A washing machine is created from a cardboard box.

Houseplants like ferns are rendered leaf by leaf in paper.

A Spanish "tile" floor in a house was painted and assembled much like a real tile floor.

The "Salon of Beauty" which inspired the show’s title was a funny Spanish to English translation that Serrano spotted on a beauty parlor.

Although fans are clamoring for Serrano to bring the installation to L.A., she says it’s a one-time exhibition by Rice Gallery. "They run a great program," she says. "It’s truly a unique space."

Co.Design

An Almost Life-Sized Version Of L.A., Done Totally In Cardboard

Ana Serrano's handmade installation celebrates the real-life handcrafted urbanism of working class neighborhoods.

The low-slung neighborhoods of Los Angeles are rife with all sorts of DIY urbanism: hand-painted signage, self-installed bric-a-brac, entire front porches that are most certainly not to code. Discovering these electric colored exteriors and incongruous use of building materials became a visual adventure for artist Ana Serrano, a first-generation Mexican American born in Los Angeles. Inspired by these vibrant communities in her hometown, Serrano has built an almost life-sized streetscape in brightly painted cardboard.

Film by Walley Films
Salon of Beauty is currently installed at Rice Gallery in Houston, where an entire room serves as one of Serrano’s ideal city blocks. There’s a liquor store, a check-cashing store, a strip club, and of course the "salon of beauty" after which the show is named, a real-life lost-in-translation sign Serrano saw on a beauty salon. "There’s so much activity in these streets that they make for great inspiration," she says. Some of the details seen in the above video are absolutely staggering, from the hundreds of cardboard shingles affixed with hot glue, to gorgeous Spanish "tiles" that cover a floor of a house, to a tiered wedding cake in the bakery window, complete with paper roses.

While cardboard provides a practical and economic way to produce Serrano’s vision, the medium also captures the ephemerality of these neighborhoods, where no structure is permanent and a real-life stucco box could disappear at a developer’s whim. Her previous work, Cartonlandia, used cardboard boxes to create a dense, rambling hilltop community. "I like that cardboard is accessible and not a formal art making material," says Serrano.

While her pieces are not exact replicas of specific buildings, Serrano’s work both celebrates and memorializes these seemingly inconsequential decisions by homeowners and businessowners to say, paint the bars outside their windows hot pink, or build a wall using stacked concrete blocks. Just as Serrano gathered her inspiration by driving through South Los Angeles and photographing her favorite details, she hopes that highlighting these quirky details will allow anyone to see the simple, handcrafted beauty in their own urban environment. "I do hope that people notice these details in a different light than what they are usually perceived as," she says. "But ultimately it’s up to the viewer to decide what the impact of the work is going to be for them."

[H/T Los Angeles, I’m Yours]

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13 Comments

  • Mike Nelson

    I really love this work.  I'll be sharing it with my class.  Thank-you!

  • Red_Eye_Girl_4434

    . .......Тhis is сrаzу...Мy friеnd`s sistеr mакеs 78/hr оn thе intеrnеt. Shе hаs bееn unеmрlоуеd fоr 11 mоnths but lаst mоnth hеr incоmе wаs 7985$ јust wоrкing оn thе РС fоr а fеw hоurs. Gо tо this wеb sitе .......http://alturl.com/6bpp3

  • Alissa

    Thank you, I didn't have his name. And I added a credit for you, I apologize for not doing that sooner!

  • edie kahula pereira

    thanks alissa for featuring this exhibition. the work is thoughtful and beautiful...the detail so real i imagined myself driving by...and probably seated
    on the 733 looking out the window somewhere between la brea and figueroa..

  • Creolewisdom

    Ana, you are absolutely talented! Your work is unique, beautiful and thought provoking. Thank you!