Co.Design

Wanted: Kicks Solve A Subtle Failing Of The iPad's Design

Using 3M technology, the rails stick on for extra traction and can be removed at will--without leaving a trace.

Apple’s Smart Cover was a stroke of genius. It attaches to the iPad by magnetic hinges, hugs tight to the screen, automatically puts the gadget to sleep and wakes it up, and folds into a stand. What doesn’t it do? Protect the gadget’s vulnerable metallic underside--or keep the damn thing from slipping onto the floor when you’re leaning it up against anything. Bluelounge has come up with a simple complementary accessory called Kicks: two silicone-rubber strips that adhere to the back of the screen for added traction.

As the video shows, Kicks are easy to stick on and can be removed without leaving marks. Should you prop your slippery tablet against a table edge while you read, $11.95 seems a reasonable insurance policy against your beloved iPad crashing to the floor. To purchase, go here.

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12 Comments

  • Quinnbarry

    How is Apple considered amazing industrial design when people feel they have to add protective covers etc to them? 

    I never cover my phones, but I do have one for my iPads. I don't care if they get scratched, but my coffee table will be around long after the Apple product is too ancient to use.

  • Justin

    The scale between the actual issue and the presented solution strikes me as a bit over-glorified.

    Agreed. This product does solve a (very minor) problem, but their promo video should be about fifteen seconds long. 

  • KEOler

    Oh wow - Apple turned their iPad into a crappy laptop.  Thanks for helping them out 3M!

  • Guillermo

    I m think that apple have amazing and excellent interface, but theirs products are un-finish, always we have to buy protectors, cases, an thousands of gadgets like you show us, we should to write an article about it, what do you think?

  • Diogo Louro

    The scale between the actual issue and the presented solution strikes me as a bit over-glorified.

    Sure, it's a clever-simple solution, but if it wasn't for the clean presentation, i'd almost say this belonged on a teleshopping catalog. Over packaged too.