Finally, A Key Ring That Won't Kill Your Fingertips

Free Key is a cinch to crack open—and it won't break your nails.

Key rings are a great example of terrible everyday design. If you have nails, you’ll break one trying to pry open the metal. If you don’t have nails, you’ll throw your keys across the room in a rage after the umpteenth ill-fated attempt to jab your fat fingers in there. Yet, we continue fumbling idiotically with these things, because no one has invented anything better, until now.

Free Key, the “The Press-To-Open Key Ring” by Swedish designer Eric von Schoultz, is exactly as the tagline suggests: a key ring that pops open with a little pinch. The ring has three layers, the center one of which dips down slightly. That acts like a button, giving you leverage to crack the thing wide open by squeezing or pressing it with your fingers.

Free Key retails for 8 Euros (about $11). Now if someone could just invent a solution to another pesky key problem: constantly losing them.

[Images via Free Key; h/t Notcot]

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5 Comments

  • iain

    Very neat design, but:

    "retails for 8 Euros (bout $11)."

    *facepalm* Guess I'll have to wait 4/5 years for it to be a commercial flop and then be manufactured out-of-patent by someone else for 50 cents.

  • Timothy Wikander

     "Joåo", I second that notion, but really "Me"? Everyone I know still carries keys, or a combination of keys and fobs, and they're on a ring. Maybe the amount of keys people have is shrinking, but the keyring is an object ingrained into our culture;  Lacie's USB keys come to mind. I think we've got a while to go before it could truly be considered obsolete. Ironically I would argue instead that this idea may be late because people do have key rings. To most people, the fact that putting their keys on a ring was initially unpleasant, is an experience that is far less relevant now...because they're already on the ring! An elegant solution but I can only see it as a viable product for someone who is constantly adding or removing to their ring.

  • Me

    Unfortunately, a little too late. Who carries keys any more? Don't need one for my car, don't need one for my door.