Power Source by Guy Ceder. Ceder’s entry was the most future-forward of the Top 7, imagining a world where cars themselves become energy-generating power-sources. His device would take excess power and store it in a removable battery.

Judges praised it as a "great and relevant idea" that would fit clearly within Porsche’s existing product line-up.

The particularly liked the materials and tachometer display. "The idea is good with even many more uses that the description states," said Larson. "Though I know from experience that there’s not many hollow spaces in a 911."

Andy Logan’s Ski Helmet bore a striking resemblance to the orange 911, from 1963, which featured in our original inspiration slideshow.

Judges said that it "captures quickly and easily the essence of Porsche" and that it emphasizes the theme of speed, which makes brand sense.

The judges though were a bit confused by the asymmetry of the goggle frame finish.

"It incorporates detail and features from the F-model 911 (from 1964 to 1973) very well with out screaming it out," said Larson. "The forms are very well under control, as well as the cutlines and graphics. The spoiler has not only a visual but functional relationship."

Hair Dryer by Junggi Sung, which was meant to imitate the sound of a 911 revving.

The judges were thrilled with the originality of the concept. But they also pointed out a lack of functional details, such as a grip or a power-button.

But if those details were resolved, the judges said that Sung would be "onto something special."

Timo Urala’s Microhouse, which harked to the chrome styling and proportions of the earliest 911 models.

Judges appreciated that the design was "old school," but enlivened by it’s thoroughly modern context.

Judges said the concept spoke well to the Porsche audience, but thought the renderings could be stronger.

Larson in particular pointed out the importance of details. "I’d like to see two small improvements," he said. "Make it 30% bigger, and if your’e going to emulate the graphics of a 911, pay closer attention to the curves and tangency issues; it’s down to the millimeters, no geometrical radii are allowed!"

Pablo Eduardo Charosky’s Speaker was the most elegant of the many audio systems we received.

One judge called it a "very pretty project that I could see being manufactured by Porsche." Another noted, "The 911 innuendos are subtle, which is good. Maybe a better volume control would be something inspired from the interior, instead of the taillight band."

Allen Zadeh’s Ice Yacht.

One judged praised its attention to details. Another said it was "well on its way to being something great."

Still another noted that, "The associations are clear but are begging for refinements. There’s also some potential in the carbon parts. Check out a Formula One suspension!"

Keigo Harada’s Flashlight.

Judges liked the use of materials, and the form transition from round in the front to the badge shape in the back.

Larson thought the lamp could use a bit less of a direct relationship with the 911, and that it could instead indicate the form of a true lamp.

The Top 7 In Our Porsche Next Design Challenge

Among the 428 entries we received, here’s the very best of the best.

A couple months ago, when we embarked on the Porsche Next Design Challenge, we didn’t know what we’d get. And now we do. The Top 7 entries you see here impressed our judging panel with their imagination, beauty, and refinement. Which isn’t an easy task, given who our judges were: Jens Martin Skibsted, cofounder of the design firm KiBiSi as well as the high-end bike company Biomega; Dror Benshetrit, founder of Studio Dror, which has designed everything from luggage to sneakers to lounge chairs, for clients including Puma and Cappellini; and Grant Larson, Porsche’s exterior designer, who has been the mind behind Porsche’s most important brand extensions of the last two decades, the Boxster and Panamera, and has also led designers for the Carrera GT and the 911 Carrera and Turbo.

We went through a long, careful process to make sure that nothing was overlooked and that every entry got its due. From the initial 428 entries we received, we created a Top 25 after 3 rounds of winnowing. Then our judges went back and rated each entry in the Top 25 for beauty, functionality, originality, and how well they integrated the design language of Porsche. (They also left comments for each one, which you’ll find in the slide show captions above.) Finally, the Top 7 emerged from the vote tallies.

So here’s what’s next. Each one of the entries will get $1,500, and have three weeks to refine their designs, based on the feedback from the judges. Now’s their chance to rework all of the details that they rushed past during their initial sketching. Hopefully, here’s where these submissions will go from being concepts to full-blown designs. We’ll reveal those reworked entries on May 14, and then you all get to vote on your favorite. Finally, on May 21, the grand prize and people’s choice winners will be revealed. The grand prize winner gets their choice of a one-year lease on a 911, or $20,000. Our advice: Unless you really need the money, take the car!

Add New Comment


  • Guest

    Guys, since they aren't publishing any of the other amazing entries, we're collecting all the designs ourselves. Please email your entries to (porschedesigncontest@gmail.com) 

  • Tomer

    Who are you? Where are you planning to showcase these designs? I think you need to elaborate more and provide additional information.

    Did you check the competition rules? is this idea of yours in danger of committing infringement (intellectual property etc.)?

    Please reply...   

  • DTT

    Lol... Exactly. And... "We went through a long, careful process to make sure that nothing was overlooked and that every entry got its due"... Well that hair dryer is a reused design project from a long time ago... Hope it was worth $1500 of your money!!! It's your contest, your money, just pointing it out.

  • Miskater

    WHAT HAPPENED TO THAT AMAZING CHAIR!!!. Although there are certainly beautiful designs in the top 7, i am shocked that the chair that was in the top 25 didn't make it. It was an elegant piece of furniture and a clear representation of the new 911 as well as the 911's history in racing and on the road. Bravo Evan Knudsen, I look forward to seeing more of you work, and hopefully owning some too. 

  • Cliff Kuang

    Yeah, it was pretty great. The judges thought so too; it just ended up scoring lower in aggregate than the entries you see above.

  • Sean Horita

    The helmet styling is nice, but an extended spoiler or wing shape off the back of a helmet is detrimental in the event of a crash, because it provides extra leverage for hyper rotation or hyper flexion of the neck.

  • Dtt

    Congrats to the top 7. Here is my honest opinion and feedback to these entries. Please take it for what it's worth:
    1. Power Source: so does this drop into the gas tank? Functionally how does this even work? Even the judge said there is very little hollow space in a 911 for this to fit. And some obvious typos in the entry too. By far the weakest entry of the top 7, a lot of rework needed on this one.
    2. Ski helmet: well done. Defintiely one of the strongest here. Porsche influence is obvious and well executed. Tight presentation as well. Good job.
    3. Hair dryer: recycled design. The designer used a previous project and simply made the cord red and body silver. Poor functionality too. Even the judge said where is the power button and grip? What about speed control? One of the weakest concepts for sure.
    4. Micro home: not bad, except for the fact that this is a living room. Let me say that again: this is a living room. Should have been immediately excluded for not being smaller than a living room. Some good elements here, but the obvious rule infringement ruins it for me.
    5. Speakers: this should win. By far the best design, presentation, and execution. Well done. Bravo.
    6. Ice Yacht: pretty good. Nice Porsche elements in there. But again skeptical if this would fit in a living room...??
    7. Flashlight: glad to see that this light made it out of all the other lights that somehow made it to the top 25. Not bad, but not great. Needs some work.
    Just my 2cents. Some good, some bad. Good luck to all!!

  • Al Pepin

    Congratulations to the top 7!

    Let me first say thank you to Co.Design and Porsche for sponsoring such creative contest based on such a beautiful automobile, form and icon, the 911. To Jens Martin Skibsted, Dror Benshetrit, Grant Larson and Cliff Kuang - thank you!

    The designs chosen are beautiful and thought-provoking; and I feel honored to have my desk lamp design selected for the top 25.

    In my opinion, Andy Logan's Helmet is stunning and Pablo Eduardo Charosky's speakers are incredibly elegant. It has been such a thrill to be included in such a collection of talented and inspiring designers.

    Thank you again!

    Alan Pepin