Co.Design

Look, It's Jay-Z Sporting The New Brooklyn Nets Logo!

Yesterday, a photo of the new Brooklyn Nets logo was leaked at Deadspin. Today, an anonymous designer sent us this rendering they pieced together of the new logo in printable logo form. Go forth and produce your unlicensed novelty fan gear!

For typeface geeks in the crowd, it looks like the Nets logo uses Berthold Akzidenz Grotesk Condensed. For the hip-hop-artist-gone-entrepreneurial-giant fans in the crowd, well, the creator included a composite rendering of the new branding being worn by none other than Nets co-owner Jay-Z himself. Consider it a conceptual preview of the massive wave of shameless brand-whoring and the Jay Pharoah SNL parodies thereof to come.

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15 Comments

  • BillZClinton

    While I'm not a fan, this is just the official leading team logo. Think of the Yankees team logo vs. it's infamous NY monogram. What's more famous?...NY.

    I'm sure there will be several other pieces with just typography using more of the word Brooklyn in them, think of the away jerseys, t shirts, hats and all the type lock-ups they will do. It'll be slick, just watch. They'll do something like BN, or BKN

    I bet this branded apparel blows up. If Jigga is behind it, you can bet he's got a few tricks up his sleeve.

  • Tommy Hood

     Is it? Please enlighten those of us who cannot see the "obvious" evidence...

  • Cliff Kuang

    Lol. What did you think it was supposed to be? Maybe read the article next time?

  • Kristopher Bazen

    And unless that's a maternity shirt he's wearing, that logo needs to be bumped up a little.

  • taaronhuston

    There sure is a lot of visual tension between the front of the 'B' and those lines on the basketball.

  • Cliff Kuang

    You realize that this was not the designer of the actual logo, don't you?