Co.Design

True Design Genius: The Froaster Combines The Refrigerator And The Toaster

As Tim Cook said, “You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.” Eat it, rich guy.

There are good ideas and there are great ideas. But the Froaster, a studied and meticulous combination of two kitchen mainstays—the refrigerator and the toaster—is beyond classification.

There’s a moment for a very select few products when all discussions of form versus function cease and something just is. We’ve seen it only three times in human history: in fire, the wheel and, most lately, Q-tips. Every other moment of “progress” has been a large box of styrofoam peanuts, monotonous space wasting to ensure the purest ideas arrive to us in their pristine glory.

No one even knows it yet, but the Froaster is sitting on the mouth of this moment, silently preparing the world for a day in which a Pillsbury Toaster Strudel can journey from freezer to toaster without a single wasted step, a day in which the five-second rule will be in a renaissance, a day in which no one, and I mean no one, will ever be forced to leggo an Eggo again.

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5 Comments

  • Pedro Vidotto

    it's just a viral to show their iPad keyboard. visit their website and you'll see this is nothing but a really cool joke. ;)

  • Filipe Dias

    Thanks for the explanation. I had no idea who Tim Cook was so hadn't even heard of his statement that started this.

  • Filipe Dias

    I don't get it, is this a joke?
    It's not really a product design in wait to be commercialized, right?