App Leads You To The Perfect Spots For Urban Sunbathing

Why didn’t Ray-Ban think of that?!

A team of Swedish design students has done a better job marketing Ray-Ban than Ray-Ban. Bright Light is an award-winning concept for an app that would help city folk pick out the best spots for urban sunbathing. It’s the invention of Evarickardmichal, three students at Berg School of Communication in Stockholm, who imagined the app increasing sociality amongst fans of the sunglasses giant: "Come join the sun, instead of searching for it!"

The trio developed an algorithm that takes GPS and GIS data and identifies the sunniest nearby locations based on building height, season, and sun path. Users choose a destination according to nearby amenities and public spaces, and a Google map leads them to their chosen spot.

Barring any comments about "hipsters these days," Bright Light is a nice little study in brand engagement. It’s also totally theoretical, being a student project and all. Although, other apps have already explored this territory: for example, here’s another student app concept from 2011 called Coppertone Sunsight. Looks like it’s inevitable that a sun-spotting app will eventually find its way to market.

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2 Comments

  • Bobby D.

    Because it's more like an useless app. If it would be embed to Google Maps or anything like that it would fit perfect. But having an application that takes space and things to do in your telephone makes everything more difficult.

  • Camila Trindade

    This app makes much more sense in cold places like sweden. This idea couldn't ever came from Rio, my city. That's the beauty of an good idea, it always come from the the right womb in a perfect context.