An overview of the infographic.

As we’ve pointed out before, the tile-layout lends itself to image curation. As a result, Pinterest users really do place a deep emphasis on aesthetics.

But Pinterest is not a ghetto for design freaks and aesthetes. It’s appeal has become mass: The most common vacation spot among users is Disney World and Victoria’s Secret is garnering the fastest-growing amount of love.

Pinterest has spawned myriad knock-offs, and almost all of them have some sort of shopping component built in. Which makes you wonder: How will Pinterest handle shopping as it matures and looks for a business model?

The most popular subjects on Pinterest are directly related to commerce…

…and while on Pinterest, users really do seem to be in a buying mood.

Males usually dominate the early wave of tech users, but Pinterest flips that relationship entirely.

Infographic: The Astounding Power Of Pinterest

Pinterest has seen so much explosive growth that the natural question is: What next? Pay attention to the data, and you might be able to guess.

In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. That story goes live later this week, but until then, I wanted to offer a teaser, in the form of an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic below, or tour the major findings in the slide show above.

Click to enlarge.

Due to a fact-checking error, this article previously included Dribbble in the chart of companies inspired by Pinterest’s grid layout. Dribbble in fact launched before Pinterest, and has been deleted from the chart in question. Fast Company apologizes for the error.--Ed.

Sources: ComScore (user growth June 2011–June 2012); Google DoubleClick AdPlanner, June 2012 (monthly page views; average visit; gender; affinity for aesthetics; age); AddThis (events drive activity); ComScore, February 2012 (vacation; preferred brands); Campalyst, July 2012 (most-followed retailers); AddThis, June 2012 (mobile sharing); Apple App Store, August 15, 2012 (days to No. 1 for iPad app); ComScore (top 15 Pinterest categories); Shopify, May 2012 (price-tag power); RichRelevance (selling power, based on a study of 374 million browser-based shopping sessions, which took place on U.S. retail sites between May 1 and May 30, 2012)

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35 Comments

  • JohnS

    I'm on Pinterest for some time, but I never got to enter the first page. I'm not sure what's the strategy there, but my stories and pics I posted resembled a lot those on the first page, and for some reason they never got that juice. Any ideas why?

  • Anna Rounseville

    I enjoy Pintrest and your article.
    Pintrest for me is a lovely chance to see beautiful pictures of places I haven't been yet. I have 5 boards, and that seems to be a good number for now. They just recently opened it to anyone who's interested.
    I had two flair boards on Facebook, but that was turned into something I would have had to shell out cash for so I was waiting for something similar to come up. Pintrest does this very nicely. I can choose what I wish to view, where I wish to pin it, and what is on the cover for each of the boards I have. I can add images whenever I choose, and some of them even have music and video uploaded from Youtube, I haven't figured out how to do that yet, and my choices for music vids are hard to find. [I was an AM DJ in college and a reader of the news on FM for a while (also in college), so I seem to try to search for music that's not yet been pinned on Pintrest].      I
    ts a nice place to collect images that speak to me. I'm sure whomever views this would be more than welcome to come by and see what they like of the place.
    I'll keep reading here from time to time. Again, I enjoyed the article. Thanks.
    Sincerely, Anna Rounseville

  • Easy Leadership

    Pinterest is a really interesting Network with unfortunately slow growth in Germany.

    bye Marcus

  • Dave D

    Any ideas on why the slow growth in Germany? Is it Europe in general where Pinterest is seeing this?

  • Guest

    I doubt several things in this info graphic.
    As lots mentioned before, Dribbble is an older service than Pinterest.

    Maybe if someone purchases something after following a link from Pinterest, but the number of people buying something after following a link from Pinterest is just a fraction from the people who purchase following a link from Twitter!

  • Ryan O'Hara

    "But Pinterest is not a ghetto for design freaks and aesthetes. It’s appeal has become mass"

    Proofread harder!

  • Cliff Kuang

    Hey all---Thanks for your passionate response. Thanks for reading, and we're sorry for the error above. We've issued a correction, which you'll see appended to the text of the article

  • Pete Lacey

    I'd have a lot more respect for this article if it wasn't full of the technical inaccuracies others have mentioned, which invalidates all the statistics. Shame :/

  • Meganswage

    I think the consensus on this is...check your facts before you start putting up graphs calling them facts. I disagree with everything in this article particularly the influence graph. 

  • David

    Here's a reason it's dominated by women: it's inaccessible.  Blind people, and people with colour vision limitations, can't use it effectively - and women are far less likely to have colour vision problems.   Pinterest doesn't meet legal requirements for accessibility for the disabled in Europe, 

    So what's next for Pinterest should be making it available to all. 

  • Spencer

    Dribbble inspired by pinterest? Really? How did this post even get published. None of your facts are even correct.

  • Krystyn Heide

    There's an error in this infographic ... Dribbble came first, and it isn't a pin board. ;)