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A Sofa Shaped Like A Jelly Roll? Sure, Why Not

KiBiSi releases two new designs, both full of the goofball charm we’ve come to expect from the Danish company.

  • <p>Roulade is a new couch from Danish product designers KiBiSi.</p>
  • <p>The high-density foam seat is half couch, half chaise lounge.</p>
  • <p>Rolled into a "5" shape, the thing looks very much like a jelly roll--hence its name.</p>
  • <p>Another new product from KiBiSi, Bulb Fiction, is a take-off on the classic incandescent bulb.</p>
  • <p>Bulb Fiction, as its name suggests, mimics the feel of soft incandescent light.</p>
  • <p>Both will be available later this year.</p>
  • 01 /07

    Roulade is a new couch from Danish product designers KiBiSi.

  • 02 /07

    The high-density foam seat is half couch, half chaise lounge.

  • 03 /07

    Rolled into a "5" shape, the thing looks very much like a jelly roll--hence its name.

  • 04 /07

    Another new product from KiBiSi, Bulb Fiction, is a take-off on the classic incandescent bulb.

  • 05 /07

    Bulb Fiction, as its name suggests, mimics the feel of soft incandescent light.

  • 06 /07

    Both will be available later this year.

  • 07 /07

In last week’s glowing New Yorker profile, Bjarke Ingels told journalist Ian Parker that the role of design is "to make the world a little bit more like our dreams, in a very practical way."

Apparently, lately Ingels is dreaming of pastry. This week KiBiSi, the product design company he runs with partners Larsen and Jens Skibsted, introduced a new couch called Roulade, after the cake of the same name.

Roulade looks very much like what it’s named after. Made from a wide cut of high-density foam, rolled up into a shape that fits somewhere between a chaise lounge an an armchair, it’s a bit of a hybrid. In fact, the designers call it "a meeting between mattress and Chesterfield, chair and couch."

The plump-looking roll is upholstered in Kvadrat’s classic Hallingdal, the super heavy-duty textile the launched the Danish company back in 1965. Oversized buttons complete the Chesterfield look.

Literalism is a favorite trope of Ingels’ crew. Roulade joins the Brick Sofa, another Kvadrat collab that’s made out of—you guessed it!—fabric bricks. Alongside the launch of Roulade, KiBiSi introduced a lamp called Bulb Fiction, a scaled-up simulacrum of the classic Edison bulb.

Bulb Fiction is available on Lightyears, while Roulade is for sale through Versus.

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