Roulade is a new couch from Danish product designers KiBiSi.

The high-density foam seat is half couch, half chaise lounge.

Rolled into a "5" shape, the thing looks very much like a jelly roll--hence its name.

Another new product from KiBiSi, Bulb Fiction, is a take-off on the classic incandescent bulb.

Bulb Fiction, as its name suggests, mimics the feel of soft incandescent light.

Both will be available later this year.

Both will be available later this year.

A Sofa Shaped Like A Jelly Roll? Sure, Why Not

KiBiSi releases two new designs, both full of the goofball charm we’ve come to expect from the Danish company.

In last week’s glowing New Yorker profile, Bjarke Ingels told journalist Ian Parker that the role of design is “to make the world a little bit more like our dreams, in a very practical way.”

Apparently, lately Ingels is dreaming of pastry. This week KiBiSi, the product design company he runs with partners Larsen and Jens Skibsted, introduced a new couch called Roulade, after the cake of the same name.

Roulade looks very much like what it’s named after. Made from a wide cut of high-density foam, rolled up into a shape that fits somewhere between a chaise lounge an an armchair, it’s a bit of a hybrid. In fact, the designers call it “a meeting between mattress and Chesterfield, chair and couch.”

The plump-looking roll is upholstered in Kvadrat’s classic Hallingdal, the super heavy-duty textile the launched the Danish company back in 1965. Oversized buttons complete the Chesterfield look.

Literalism is a favorite trope of Ingels’ crew. Roulade joins the Brick Sofa, another Kvadrat collab that’s made out of—you guessed it!—fabric bricks. Alongside the launch of Roulade, KiBiSi introduced a lamp called Bulb Fiction, a scaled-up simulacrum of the classic Edison bulb.

Bulb Fiction is available on Lightyears, while Roulade is for sale through Versus.

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