Nipa Doshi and Jonathan Levien created a series of Ice Moons in collaboration with the ice cream experts at Haagen-Dazs.

“It was our intention that the deeper you delve into the moon the more flavors and layers are revealed," Levien says.

The duo were influenced by fictional trips to the moon depicted in the work Georges Méliés and a Bollywood song.

Subtract a few of these craters and this looks a lot like a sweet Death Star.

Haagen-Dazs chose the flavors, and Doshi and Levien dictated the design.

This is almost too good-looking to eat. Almost.

Yum.

Co.Design

Haagen-Dazs Turns To A Design Studio To Reinvent The Ice Cream Bar

The London studio Doshi Levien’s experimental treat was inspired by a cinematic trip to the moon.

Ice cream is an indulgence when you’re sitting on a sofa in sweat pants eating it with a spoon straight out of the pint container, but the treat can be so, so much more decadent. When Nipa Doshi and Jonathan Levien of London-based office Doshi Levien were approached by Haagen-Dazs about a unique collaboration, the opportunity to experiment with the frozen dessert was too sweet to resist. “I thought the meeting place between material technology and food culture was really interesting,” Levien tells Co.Design. “So we accepted.”

The flavors used were developed by the experts at Haagen-Dazs, but Doshi and Levien were allowed to give their imaginations free rein when coming up with the design. Inspiration included fictitious lunar explorations from the stop-motion Georges Méliés classic, Le Voyage Dans La Lune to a Bollywood song (I’m a bit surprised the Death Star didn’t make the list). “Both are about imagination and fantasy, and we wanted our ice cream to take people on a similar journey,” Levien says. “It was our intention that the deeper you delve into the moon the more flavors and layers are revealed.”

So how did the toothsome treats actually come together? “We used clay to make a prototype in the studio,” Levien says. “Initially, we weren’t too concerned how it would be made, partly because we heard that Haagen-Dazs likes a challenge. It was only on a later visit to the kitchen when we realized how the previous ice cream cakes had been made and how difficult it was to mold a spherical object without handling it. We made what seemed like a naive suggestion that actually worked!”

(H/T Dezeen )

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7 Comments

  • Rikard

    Design over function. The first thing I think when looking at this is "Brain Freeze!" When you eat ice cream off a stick, you lick it. Hardly ever do you bite it. Why—because the cold temperature hurts your teeth! The great thing about an ice cream sandwich is that you can bite into it, with the cookie protecting your teeth from the cold of the ice cream! This design actually takes the two things that make ice cream sandwiches great and destroys them! The first being the teeth protection mentioned. The second is that you can hold an ice cream sandwich without getting ice cream all over your hands. This one you can't.

  • Clarkdesign

     Perhaps it's a more Upmarket Dessert Icecream not intended for eating on the run like a popsicle. You put it in a plate and eat it with a spoon at a dinner party for dessert. It certainly has that aura about it. It still looks good enough to eat.