This infographic explores what people were tweeting, in relationship to each candidate, before, during, and after the election.

This infographic explores what people were tweeting, in relationship to each candidate, before, during, and after the election.

Up top are Obama-related topics. (A lot of people called him President, and reasonably so!)

But it’s the divide between red and blue that gets revealing. Near the election itself, you can see the Republican focus on Sandy.

Meanwhile, Obama-ites pushed a simpler, actionable message: Vote.

Meanwhile, Obama-ites pushed a simpler, actionable message: Vote.

Meanwhile, Obama-ites pushed a simpler, actionable message: Vote.

When the lines flowing around a topic are tilted, that means that one group talked about the subject at a different time during the election cycle.

The Most Beautiful Election Infographic You'll Ever See

This chart, which reveals the words tweeted at different points of the election, also shows that Obama again dominated social media with emphasis on one keyword: vote.

It feels like so long ago, November 6, 2012. Despite a relatively close popular vote, President Obama swept the country, decimating Mitt Romney in the battleground states. The blowout was called early by every major news network, despite the now infamous (and let’s admit, hilarious) indignation of Karl Rove.

Click to enlarge.

On TV, states went from white to red or blue. But how did the story play out over social networks? That’s a question answered by Morteza Karimi, who created a spreadsheet of keywords used regarding each candidate, and then graphed them all on a timeline from October 23 to November 8.

The blue (top) is about Obama, and the bottom (red) is clearly about Romney. It’s not a straight timeline reading from left to right. Instead, try to imagine the intersection points of the circumferential dates toward the center of the circle.

What you’ll see is that right around election night, Obama-ites inundated Twitter with messages to “vote” and reminders of the “polls”—a startlingly clear data point, which underscores Obama’s vastly more sophisticated get-out-the-vote operation. Where were the Romney fanatics during this moment? One firsthand account points out that poor planning stopped 30,000 volunteers from mobilizing “Project Orca” for the day-of push.

There’s a lot more to see here, of course. Romney’s side pushed topics like Sandy and FEMA—topics that, honestly, made Obama look pretty darn presidential leading up to the election. Paul Ryan’s handle also makes a major appearance late in the game. This is purely conjecture on my part, but I can’t help but to wonder if that’s evidence toward a simple idea: Actionable words are a lot more effective on Twitter than name drops.

Meanwhile, as things go south for Republicans, “Ohio” is a big topic of conversation. And then, sadly, as all goes quiet, both sides whisper “revenge.”

See more here.

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11 Comments

  • mhensgen

    Gee, I didn't see mention of some of O's most compelling "words," ... FRE iphones, FREE contraceptives, FREE college loans, FREE green cards, and ultimately, citizenship... actually would bet that "free" would've really ranked high in a more forthright infographic

  • Shannon Shoffner

    Maybe because he never said that. Any of that. Nor did his supporters. Stay on Fox Nation where you belong.

  • OrionAdvertising

    With emphasis on the word "vote," is it any wonder the GOP tried to suppress Democratic turnout? A beautiful infographic for a beautiful electoral result.

  • LizPangerl

    Morteza Karimi, bravo on an info graphic beautifully executed and with such glowing insights! Thank you.

  • Morteza Karimi

    Thank you Liz. It was a very nice experience for me too, I am very delighted to see how my first infograpich gained exposure among design comunities. Makes me wanna do less architecture and more data visualization.

  • LizPangerl

    Morteza Karimi, bravo on an info graphic beautifully executed and with such glowing insights.  Thank you.