Co.Design

Infographic: The Evolution Of The Batman Logo, From 1940 To Today

Um, Bruce, how about some brand consistency?

Unlike other superheroes’ emblems, which really don’t serve much of a purpose outside of adorning their costumes, the Caped Crusader’s iconic logo has a vital function: When shining on the skies above Gotham, the silhouette alerts Batman that it’s time for action. For the sake of clarity in times of peril, you’d think it would make sense to keep this all-important signal consistent throughout the years. But apparently, that’s not the case. According to this infographic, the CEO of Wayne Enterprises has overhauled the visual identity of his other venture some 30 times since he founded it in 1940.

Designed by Cathryn Laver from Calm the Ham, the graphic traces the evolution of the Batman logo from its earliest iterations in the comics of the 1940s through its use in Adam West’s delightfully campy TV take in the '60s, Frank Miller’s dark graphic novels in the '80s, and George Clooney and his nipple suit in the '90s, and ends with the multimillion-dollar Dark Knight films today. The genus is always quite clearly bat, but unique species abound.

Some are simplified illustrations of Batman himself--a few even including his masked mug--while others are stylized versions of the real thing. Some over the years have done double duty as the hero’s nonlethal weapon of choice, the Batarang. Others are decidedly less aerodynamic.

Laver says she drew inspiration from a similar, though less comprehensive image she saw on the web a few years back, as well as a YouTube video showing the icon’s transformation over the years. Her research into the comics and graphic novels turned up a surprising trove of designs, though as she moved into the movie-era and saw Batman becoming an increasingly multifaceted (and consequently diffuse) marketing and merchandise juggernaut, things became thornier. "It was tricky [deciding] which logos to feature as some were on the bat suit and others were the comic and promotional logos," Laver notes. "Quite interesting to see which was used where."

She points out that the symbol for the 1998 comic series, the Batman Chronicles, is the definitive modern take for most, though she finds Christopher Nolan’s sleek, flat-top bat a suitable update. But looking at all the variations that have come and gone over the years, one just hopes Commissioner Gordon made it clear early on to the man behind the mask: Sure, you can change it, but you’re responsible for installing the new bat signal.

You can buy a nice print of the graphic at Calm the Ham, starting at $37 for a 13" by 19" poster.

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23 Comments

  • Raja Sandhu

    I think this is a great way to bring somewhat 'transparent' changes to logos (which is theoretically good design) on the consumer level all onto one sheet to highlight the actually degree of change over the years. Awesome poster!

  • Gedalyah Reback

    That's not the correct logo for Batman Begins.  It might make the graphic flow somewhat but the logo used in the newest three movies is consistent - at least on the marketing materials.

  • Chanthani

    It would be fun being Batman's brand design consultant, except for the husky voice and late night presentations.

  • micahdaigle

    As much as I like the idea of this, several of these are wrong.

    As another commenter pointed out, the Dark Knight logo was established in Batman Begins.

    Also, notice that the actual original Tim Burton logo looks like the one they say is from 1998 (Batman Chronicles):

    http://ckmac.com/rc010-099/rc0...

  • Bryan Seow

    This is awesome.  Love that its all been put together, seriously contemplating buying the poster.
    One of my favourites is the 1992 version.  I remember trying to draw that so many times and make sure I got the proportions and spacing of the curved wings and wingtips right.
    Very much agree with Yacoroca, every symbol, is indicative and iconic representative (easily recognisable as) of Batman.  The brand is very strong.

  • YacoRoca

    The fact that each symbol is still unequivocally batman points to how massive and powerful is the brand image of the hero. Sure, his logo changes often, but we always know it's him, he is quite literally, more than just a symbol.

  • Jotto.Design

    2005 is also incorrect. The emblem used in 2008 (The Dark Knight) was established in 2005 (Batman Begins)

  • Gradet

    Agreed, although a case could be made that that's the emblem as it appears on the Batsuit in Batman Begins: http://images.wikia.com/batman...

    Though this is inconsistent with the rest, particularly for Dark Knight Rises, which shows the emblem as used in the marketing...

  • Matt Fraser

    I believe they're showing the log on the suit in this case. While the flat-topped bat was used in marketing materials (and as the batarang) in Batman Begins, the suit uses the one in this graphic. The redesigned suit in Dark Knight uses the flat-topped bat.