Memoto is a camera that clips to your shirt. It takes photos of your life twice a minute.

The device is extraordinarily small, yet it can take and store over 5,000 photos (or about 2 days’ worth) before recharging.

But despite its size, Memoto has been designed to be noticed and recognized by onlookers. It’s less a spycam than it is the iPod shuffle of lifecams.

It can sync with apps on the go if you’d like to pull a shot for Instagram or Memoto’s own photo-sharing service.

Or you can upload images to Memoto’s cloud, where they’ll be auto sorted for you--which is pretty important when you’re taking almost 3,000 photos a day.

The Memoto is available for preorder now, to be delivered in April.

The Memoto is available for preorder now, to be delivered in April.

The Memoto is available for preorder now, to be delivered in April.

Co.Design

Memoto Photographs Your Entire Life, Then Sorts It Too

A promising new lifecam will capture 2,880 snapshots of your day, then sort them out for easier archiving.

I’m hooked on Instagram. It’s lame to say that, to admit you actually adore some mass-market social media service. But I love to see snapshots of my friends’ lives--candids and composed photos alike. So the question becomes, would I be interested in seeing and sharing even more … much, much more?

Memoto is a wearable lifecam that’s banking on us all answering “yes.” Recently featured on Kickstarter, the Memoto is like a Microsoft Sensecam for the post-iPod era. It’s a mere 1.4-inch square that clips to your shirt to automatically take photos all day every day. It exudes smart industrial design. When you want to take photos, you clip it on. When you want privacy, you just take it off or stick it in your pocket. And despite being uber tiny, the Memoto manages to convey its purpose as a mini cam that’s aimed at who you’re talking to.

“It’s important that the device isn’t looked at as a ‘spy camera,’” Co-Founder Oskar Kalmaru admits. “[But] the biggest challenge when building lifelogging products is not to create ways of capturing images/data but to analyze them.”

Because while the Memoto feels miniscule, it leaves an impossibly large digital footprint--two 5MP geotagged shots each minute, or 2,880 photos each day by default. That’s too many to share, too many to sort through and even too many to save for that long. In response, Memoto comes with a lot of app support. You can always pull your shots off iOS or Android devices to share on Instagram or Memoto’s own service, or you can upload them to Memoto’s cloud to be auto-sorted through various imaging algorithms (that, frankly, sound like they’re still in development).

Still it’s easy to imagine what Memoto could do: Toss photos of friends into one folder, or maybe go so far as to sort photos of individual people. Cross-reference geotags with businesses to log my meals at actual restaurants. Definitely trash every image in which you’re staring at a laptop screen or TV. The question becomes, how smart can this startup make their own image recognition? And how quickly can they get it working, not just from a computer but from your phone, too?

There’s also one, much bigger elephant in the room. We still don’t really know if lifecams are an error of futurists, whether it’s some 1970s acid-dropped ideal that doesn’t resonate with a digitally connected society. Because one only needs to look at the success of apps like Snapchat to realize, for as much as we’re all looking to save our memories forever, there are just as many we’re trying to forget.

I guess there’s only one way to find out. Memoto is on preorder now for $279, shipping this April.

Order it here.

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16 Comments

  • radiantflux

    So basically this has GPS to log your every movement, all the info is upload to their servers, with a bit of face recognition software everybody you meet is logged as well. What's the bet Facebook will buy them out? This would be the perfect creepy hardware for them.

  • ron

    and make them float then market the product to Sportsman not Hipsters.  No mention of battery life in promo.

  • ron

    Do we really want to remember? Double edged sword but still a cool idea. Now make them waterproof.

  • Valeriej

    This would be so fun to wear as a bride on your wedding day or on nights out with friends, though I'd probably opt out of using it on a daily basis. My mundane tasks don't need to be recorded...

  • Alexander Nicholaou

    Amazing, because it is unique and the “BEST” gadget to have
    as “Sometimes the best moments in life are the simple ones… 

  • M J Horn

    Humm... they are quick to say it's not a spy phone but actually that's its main function photographing other people you interact with, not you. Will you have to carry around image release forms? And if they build in sound and video functions no drunken conversation with your so called mate in the pub will ever be private again.

    Will we start seeing the police force wearing them. Will anyone be safe from others invading their privacy and if they so choose, splashing stuff all over FaceBook and the like?
    It sounds like a piece of hardwear they expect consumers to buy to enable the owners of Mememto to sell archiving and cloud storage and to build an image recognition & search platform to seek to rival Google Images etc. Keep an eye on the user upload terms and conditions .............

  • 007

     You dont need release forms for any footage taken in a public place.
    This will be great so where can I buy one!

  • Brent Green

    If someone attends a meeting with me wearing one of those Memotos and doesn't ask my permission to be photographed, I'll rip the device from their shirt and stomp on it.

  • Paul

    Wow, that's two great images in the same day. My fear is a long run of shots of the computer screen, cheap lunches and the back of fellow commuter's heads. Better get a life 2.0 first.

  • Paul McCarthy

    This will be one of those tools that maybe one or two artists manage to use to create something beautiful; the rest of the content will be mind-numbingly tedious. Or porn. Or mind-numbingly tedious porn.

  • Ernie AFC

    Is this really something that will change peoples' lives like the video presents this product? 5 out of 7 days a week my photos would be exactly the same thing each day; travelling to work on the same train in the same seat, walking the 5 minutes to the office, 9 hours of my computer screen, then the same routine back home again. Fit in a gym session, a shower and bed. Most people don't live interesting enough lives to warrant such a piece of tech. The 2 days a week and few weeks a year I actually might want to take a photo will see me use my iPhone for snaps, or a DSLR for well composed shots on holiday. 

    Who has the time to sift through 2880 photos per day anyway? I'd need to employ someone to go through that. Or I could spend my weekends doing it, in which case it would be another 9 hours of computer screen. 

    To each their own, and good luck to the developers of this product, but I cannot see it being adopted by the mini, let alone the mass, market.