Audi’s latest lighting concepts look like nothing else on the market.

OLED trim illuminates the car’s lines, even in the dark.

The headlights are still there … just with a lot more friends.

The rear is called the Swarm.

It’s a single panel that can display the car’s speed as an animated infographic.

But the single most practical idea? Laser taillights. As ridiculous as that may sound, what a great idea for cutting through vapor on a foggy day.


Audi Envisions A Future Of Laser Brakes and OLED Trim

Audi’s latest lighting concepts aren’t just sci-fi chic, they’re designed with safety at their core.

Lights are some of the most fundamental safety technology on cars. They allow us to drive at night. They signal the people behind us that we’re braking. But could we do better? Could we leverage lasers and LEDs to signal more information than "my headlights are on" and "STOP!" Audi thinks so.

The German car maker has released a series of new car light concepts that look straight out of Hollywood. The most shocking may be the laser tail light. The word "laser" is not just some marketing gimmick. Rather, the tail lights shoot real laser beams out toward the ground. This opens the door for additional indicators on the road’s surface, and as lasers glow more brightly in vapor, it solves the whole visibility in fog issue.

Another rear-end concept is what Audi calls the Swarm. It turns the car’s rear lights into a giant unibrow-style display. "Innumerable" points of light swim through the image like fish. What’s neat, though, is that this school can signal all sorts of information about the car’s movement. Rather than turn signals and brakes, the Swarm depicts movement as a gradient. Sure it leans left or right with turns, but the Swarm also accelerates with the speed of the car, depicting the otherwise intangible velocity of the traffic flow. It’s basically an abstract infographic for driving.

With Audi’s final concept, OLED paneling, it’s probably harder to make an argument for practicality. We haven’t even tamed the technology in televisions, yet Audi imagines an OLED exterior coating that’s just a few thousandths of a millimeter thick. Coupled with sensors, it would acknowledge a driver as they walked to a car, trailing them with a stream of prismatic lighting all the way to the door handle. As to how well such a finish could handle scrapes, keys, hail, and the inevitable gawkers who would poke at it when you weren’t looking—well, let Audi worry about that. You just work on sewing some OLEDs into a leather jacket to match.

See more here.

[Hat tip: designboom]

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  • Daniel Barnett

    I remember some old boffin in the 80s wanted to reinvent tail signals on cars.  Sadly his ideas where over looked.  If I remember his idea was quite simple.  Instead of just a red break light.  You had a green light when accelerator was pressed.  Orange light when coasting and red when break was applied.  How simple and clear is that?

  • BongBong

    Those rear signal lights are useless. All of that flashy animation would be needlessly and dangerously distracting to other drivers on the road. Fun idea. Totally impractical.

  • Gmail

    This sort of mindset is the reason society is dumbed down so much.  We're capable of understanding quite a bit more than your statement suggests.