The Weather Channel Says: It Does Too Make Sense To Name Winter Storms!

They’re calling this winter storm Nemo. Say what?

Winter storm Nemo is already bearing down on the East Coast, which may make you wonder, since when are we naming winter storms? And who has this privilege? Well, unlike hurricanes, which are named by the World Meteorological Organization, America’s winter storms are now named by the Weather Channel. Why? Basically, because they called it last November:

During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation.

Hurricanes and tropical storms have been given names since the 1940s. In the late 1800s, tropical systems near Australia were named as well. Weather systems, including winter storms, have been named in Europe since the 1950s. Important dividends have resulted from attaching names to these storms:

• Naming a storm raises awareness.
• Attaching a name makes it much easier to follow a weather system’s progress.
• A storm with a name takes on a personality all its own, which adds to awareness.
• In today’s social media world, a name makes it much easier to reference in communication.
• A named storm is easier to remember and refer to in the future.

This begs the question, Why aren’t winter storms named?' In fact, in Europe the naming of weather systems has been going on for a long time.

Oh, the Weather Channel. You make a pretty compelling argument about raising awareness rather than sensationalism. That is, until you release a list of names that includes Zeus, Brutus, and Khan. Seriously. That happened.

Read more here.

[Hat tip: boingboing]

[Image: Storm via Shutterstock]

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  • Mike Watkins

    Bryan Norcross and his staff maybe weather whizzes but naming a storm? Really Bryan? That has to be one of the dumbest ideas I have ever heard TWC come up with in the 26 years I have been storm spotting for EMAs and the NWS. Bryan, just go back to what you do best and that is report, analyze, and warn. Leave the naming conventions to the NWS. This dubious effort to imitate the NWS only serves to reinforce the notion that you are bored with simply reporting. What next Bryan? Naming clouds, droughts, and tornadoes? Just stop it Bryan, you are making yourself look like the weather version of Ron Burgundy. Now all you need is a ridiculous mustache. You are already have the clueless part down pat.

  • peoplearecrazy 2

    This is BULLSH-T the only reason TWC is nameing storms is for sound bites and ratings!!  

  • Brad&Brenda Boyd

    Well said. Methinks they (TWC) are doing nothing but "perpetual" repetition of what little weather news that is out there and in true form blowing it into something it's really not...........Any puns  contained herein are deliberate.

  • Gasdenflagfan

    TWC is crazy to name winter storms!  And TWC should change its name perhaps to The Weather Shows Channel.  Why can't you at least include some local weather info during those shows?  Don't you know we tune in to see FORECASTS?