Swedish studio Form Us With Love designed a series of three Hidden Stockholm carpets inspired by colors observed during an afternoon excursion in their hometown.

“Every city has its own character and our study reminded us that we shall never forget the work that has been done before us,” they explained in a release. “They are all tales of designers choosing colors for the city--honoring the planner who picked blue for the street signs or the architect who insisted on a new, pink façade.”

To produce the collection, they teamed up with JoV, a Porto, Portugal-based manufacturer that specializes in boutique, hand-tufted wool carpets.

To produce the collection, they teamed up with JoV, a Porto, Portugal-based manufacturer that specializes in boutique, hand-tufted wool carpets.

The process itself is truly stunning to watch.

The tufts of wool emerge like ink dissipating in water.

The abstract designs provide a lovely tribute to the urban hub they call home.

Co.Design

Hand-Tufted Rugs Inspired By Street Scenes

Form Us With Love took to the streets of their hometown to find inspiration for the new Hidden Stockholm collection.

Rugs have a tough life. The domestic mainstays are forever required to strike the perfect balance between hard-wearing and soft-to-the-touch; no matter how long they last and how good they look, they’re only ever going to get walked all over and trod upon. Despite their durability, however, there is incredible--and surprisingly delicate--beauty to be found in the production of the best of the best.

Swedish studio (and Co.Design-approved shapers of the future) Form Us With Love recently debuted Hidden Stockholm, a series of three new carpets that pay touching tribute to the hues that saturate their hometown. Each of the piece’s abstract motifs emerged after the team took to the streets that surround their urban HQ one day. They looked closely at the built environment, collecting details such as texture and light. “Every city has its own character and our study reminded us that we shall never forget the work that has been done before us,” they explained in a release. “They are all tales of designers choosing colors for the city--honoring the planner who picked blue for the street signs or the architect who insisted on a new, pink façade.”

They teamed up with JoV, a multicultural manufacturer with a background that reads like a veritable Benetton ad; the Porto, Portugal, factory is owned by a Belgian family and specializes in bespoke, hand-tufted, New Zealand wool creations. Together, JoV and FUWL released a short video documenting the making of Hidden Stockholm, and the process itself is captivating; watching the tufts emerge is like seeing dark ink slowly spread through water and knowing how these abstract works were made adds a new dimension to their unique narratives.

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3 Comments

  • Godmschick

    Um. So. They use a machine to apply all the 'tufts'. I'm not sure this counts as 'hand tuffed' rugs. 

    I wove/knotted/piled rugs for years by hand, we never used machines like this. What's the difference between someone holding the machine behind the rug and someone pressing a button in another room to activate a mechanical loom? (Answer: nothing).

  • Jep

    What are you smoking ? Seriously ? Im still in awe of the Editor letting you get away with writing this bull. "watching the tufts emerge is like seeing dark ink slowly spread through water and knowing how these abstract works were made adds a new dimension to their unique narratives."   <-----Did you shoot sumthin up as well as smoke ? talk about making a RUG , they do it MILLIONS & MILLIONS
    OF TIMES A DAY IN CARPET FACTORIES. Let make more junk to pollute the planet but so poeticly . 

  • Rb_zoner

    realy amazing waste of moneyand efforts. 'oh yes I made a expensice rug , buit its really how the city feels ' ....honestly stupid.