The Wiesbaden-based design firm 3Deluxe created the identity for the sports-apparel brand Ion. Appearing to peel away in strips, the logo still packs a visual whollop.

Barcelona designer Alex Trochut designed the Neo Deco typeface for Hype for Type, a type foundry. According to Truchot, it’s meant to be displayed “in a huge size.”

Trochut also created this type treatment for a limited-edition T-shirt for Nike’s Hyperdunk label.

For Strum, an organization that conducts music workshops at schools around London, the the folks at Hat-Trick conveyed the group’s mission with a vibrating logo, rather than hokey instruments or musical notes.

The London designer Melvin Galapon has built a career on glitch logos. This CGI postmodern emblem, made in collaboration with photographer Anne-Ceile Caillaud, is for Show Off Recordings.

Another iteration for Show Off.

Till Wiedeck, of HelloMe, hand-painted the visual identity for Troberg, an experimental electropop band from Munich, while listening to the group’s debut album.

The paintings were then combined into a custom typeface.

The full typographic alphabet.

“The interplay of lines,” the designers write, “symbolizes an underground world that covers a huge area to a depth of two kilometers.”

The mining inspiration becomes even clearer when set against the landscape.

The letters of this Nike logo, by Barcelona-based Mark Brooks looks like liquid subjected to a burst of wind.

Preview the film here.

Preview the film here.

Preview the film here.

Co.Design

Going Glitch: 15 Logos From The Post-Computer Era

The new book catalogs one of the standout trends in corporate branding.

One way to subvert the sleek, unctuous image of corporate greed is to mess shamelessly with company logos—distorting, fragmenting, and distressing the symbols that are synonymous with capitalism. Well, that used to be the case back in the 1990s, before companies decided to stop being square and learn how to do the subverting themselves, in the name of "cool." (See Thomas Frank’s seminal book, The Conquest of Cool, for more on that phenomenon). Today, even big players like Nike often take risks with their brand mark, enlisting designers to twist their identities to the point of near-illegibility.

A techno-collage identity for an experimental film.
A hand-painted font for a band, made while listening to their music.
A limited-issue Nike Hyperdunk logo, which looks inspired by industrial manufacturing.

Los Logos 6, Gestalten’s latest catalog of brand marks, compiles some of the best offerings of so-called glitch logos from a global roster of type designers. (For our rundown of old-fashioned logos, go here.) Many of them wouldn’t have been made (or even imagined) without the computer, which serves not only as a valuable tool but—through its idiosyncrasies, foul-ups, and pixellated renderings of reality—a source of visual inspiration. "Influenced by the brash look of lo-res JPEGS, the crazy randomness of Google searches and the incredible archive of cultural weirdness that is YouTube, some logos … appear as displaced digital errors, self-cancelling snippets, that celebrate flawedness with a certain post-punky boldness," the authors write.

The logos we’ve chosen to show here challenge branding conventions while still adhering to baseline readability.

To see more, grab a copy of the book for $33 here.

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5 Comments

  • Andy

    this is not new.  Mossimo did this in the 90s.  I think we are way to quick to attribute many things to modern thinking when the vast majority are just homages to proven previous concepts.   This is no different than the false perceptions of the past as a place of modesty.  Think hotpants and leggings are a new concept in suggestive clothing, try again... just google 1960s stewardesses and get some perspective on that.  Same here with logos from the 90s and Max Headroom from the 80s.  Try the concept of 3D on for size by checking out the vast selection of stereoscopic pictures and viewers from the 1800's.

    Enjoy, just because it is not new doesn't mean its not completely awesome!

  • Cameron Dunlop

    The Hyperdunk logo is more likely inspired by the "Flywire" technology used in that shoe. I believe that is one of the first shoes that it appeared on. 

  • Mrs. Vallejos

    I know those of us over 50 are not considered the primary movers in the market, but baseline legibility needs to be tested on someone over 40.  I found many of those logos to be illegible at best and painful (strum) at worst.  If you are having trouble focusing your eyes, and you see something purposefully out of focus:  OWW!  

    Stop showing me stuff like this unless I've had a 3 martini lunch.  Thnx.