To The End by Guillaume Cornet 20/23

Illustrator Mr. Guil wanted to create a poster that inspired people to use things up to the very end--and so, logically, he did so by using a pencil right to the end.

“I have always wondered why people don’t use pencils to the very end. This piece, made with one pencil, is influenced by the visual image of pencils revolving around my creatures combined with abstract forms and structures.” Read more.

Hot by Dean Chalkley 21/23

Photographer Dean Chalkley’s aim was to get people turning off the heating and pulling on a jumper instead.

“I find it so strange when people turn up the heating rather [than] putting another layer like a jumper. Jumpers are better than heating--they can make you really nice and hot. I’ve got one on now actually and I’m really toasty.” Read more.

Feet like cars by Marina Willer 2/23

The second of Do The Green Thing’s 23 Posters in support of WWF’s Earth Hour on March 23rd is by Pentagram designer Marina Willer.

Marina used a photo of her right foot to create a poster encouraging people to put down their car keys and put on their trainers:

“We can panic about where the car keys are, get grumpy in a traffic jam, run out of petrol before we find a parking space, have a fight with the pay machine, and get a congestion charge penalty to finish off. Or we can walk and enjoy the world.” Read more.

Enjoy Responsibly by Dan and Rachael 3/23

Dan Norris and Ray Shaughnessy, creative directors at Wieden + Kennedy, are certified meat addicts--and they wanted to create a poster that encouraged themselves and others to go easy on the meat:

“We’re pretty greedy, especially when it comes to meat, so it seemed like an obvious subject for us to deal with. We hope that by encouraging people to ‘Make Meat a Treat’ we can help them to reduce their meat consumption which in turn will help to reduce the industry’s CO2 footprint. And from our selfish meat-eating point of view, we’re looking at it as a form of carbon off-setting so we can keep enjoying it too. It’s a classic win-win-win situation.” Read more.

Evil by Joe Stephenson 8/23

Convincing people to turn things off properly was Joe Stephenson’s mission with this poster.

The Pentagram designer says, “The standby light embodies everything that’s wrong with the world: rather than walking two steps to turn the telly off properly, we just leave it on standby, sucking up electricity and driving up our energy bills. So I wanted to demonize those little red lights, by making everyone think of Kim Jong Il whenever they see one.” Read more.

Question Mark by Sophie Thomas 14/23

For her poster, Sophie Thomas, co-director of design at the RSA, recycled plastic waste to encourage others to do likewise.

“These attractive little pieces of plastic flotsam are testimony to our love of the disposable and attachment to plastic as a wonder material. But they are also an environmental reflux of something we have thrown away and not given any further thought to.” Read more.

Learn Instead by Harry Pearce 15/23

Pentagram’s Harry Pearce was struck by how many of us seem to have forgotten how to use our feet.

“I wanted to do a poster about walking because walking is the most natural human thing to do. It’s what we’re built for, and what we’re built to do more of.” Read more.

Share by Patrick Cox 17/23

Designer Patrick Cox wanted to reduce the amount of new stuff we buy by getting people to give away their old stuff. So he designed a poster to help people share the things they don’t need anymore.

“Do The Green Thing is about encouraging action so I wanted to make a poster that would help you to do something … give away the stuff you don’t need anymore." Read more.

When It’s Broken by Domenic Lippa 22/23

Encouraging people to fix things instead of throwing them away was the aim of Pentagram designer Dom Lippa with his poster.

“Solving things that are broken seems to be at the centre of what we as a society need to do. Most of the environmental issues that we are facing are due to our own doing so we need to fix them. It’s basic problem-solving which we as designers have to do every day and we need to apply this attitude to some of the world’s bigger problems.” Read more.

Cut Your Shower by Michael Bierut 4/23

The shower scene in Psycho is one of the most famous moments in movie history--and it gave Michael Bierut, partner at Pentagram, the perfect way to scare people into cutting their shower short:

“Taking a brisk, water-efficient shower is the best way to start a productive day. And the most famous shower ever filmed was one that was notoriously interrupted. Had Janet Leigh been a bit quicker, she may have made it to the end of the movie!” Read more.


10 Excellent Ads For Green Living, From Top Designers

The environmental charity Do The Green Thing tapped 23 top-tier designers to envision a poster campaign to help save the planet.

Good ads are continuously making us buy stuff we don’t want, and even stuff we don’t want to want. But unlike limited-time-only fast food curiosities and all those other dumb things we’re talked into trying, a greener lifestyle is something most people do want, or at least want to want, so you’d think it’d be an easy sell. But what, exactly, does that pitch look like? A new campaign, which tapped 20 top designers to come up with ads for various green initiatives, gives us two dozen examples.

The project was put together by Do The Green Thing, an environmental charity that’s trying to combat climate change with the powers of creativity. The group asked 23 top creatives, including names like Eddie Opara, a partner at Pentagram and one of our 100 Most Creative People in Business, and Patrick Cox, the man behind the logo for the London 2012 Olympics, to create posters for various green lifestyle choices—small things like unplugging unused gadgets, or walking instead of driving. In the words of Naresh Ramchandani, one of the charity’s founders and a designer himself, it was a chance to apply "one of the most powerful tools we know to the biggest problem we’ve got." And the designers were free to make the case however they wanted.

Much of the resulting work is striking, though no two contributions look alike. Guillaume Cornet, an illustrator, filled his poster with a dense, eye-catching doodle—and included a picture of the tiny nub left of the pencil he made it with. Below it bears the message: "Use your pencils to the end." The motivation? The one and a half billion Bic pens Americans throw out every year.

Michael Bierut, a partner at Pentagram, repurposed an iconic frame from the shower scene in Hitchcock’s Psycho. The tag: "Cut your shower short." Get it? For her contribution, Sophie Thomas, the co-director of design for the Royal Society for the Arts, sculpted discarded bits of plastic into a question mark, confronting the viewer with the question of why they don’t recycle more—and showing them the outcome of that inaction.

Each of the posters takes a unique approach, some of which you might find more compelling than others, but the collection as a whole hangs together in a few ways. One commonality is something you don’t see on any of the posters: statistics. Which is a little bit surprising, because the hard numbers behind climate change can be astonishing. Still, in a world awash in data, even the most arresting facts and figures often don’t make much of a lasting impact. But the thought of Norman Bates coming to put an end to our water-wasting ways? That might stick.

See all 23 of the posters here.

[Image captions via Do The Green Thing]

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