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Kickstarting: A Gadget For Growing Herbs, With Nano-Tech Fake Soil

Click & Grow’s latest incarnation includes custom LEDs and space for three kinds of plants.

  • <p>Click & Grow is Kickstarting a super easy planter that requires no soil and no sun.</p>
  • <p>The planter has space for three different types of herbs; it comes with basil, thyme, and lemon balm, but the company says even strawberries will grow.</p>
  • <p>It’s the ultimate in plug and play urban gardening, with incredibly minimal effort to reap lush results.</p>
  • <p>An “engineered nano-material” is one of the secrets to Click & Grow’s success, which eliminates the need for fertilizer.</p>
  • <p>A bird’s eye view of the unit, which is ideal for tight quarters with minimal natural light.</p>
  • <p>Click & Grow’s slim profile.</p>
  • <p>Would you keep your herb planter plugged in at all times?</p>
  • 01 /07

    Click & Grow is Kickstarting a super easy planter that requires no soil and no sun.

  • 02 /07

    The planter has space for three different types of herbs; it comes with basil, thyme, and lemon balm, but the company says even strawberries will grow.

  • 03 /07

    It’s the ultimate in plug and play urban gardening, with incredibly minimal effort to reap lush results.

  • 04 /07

    An “engineered nano-material” is one of the secrets to Click & Grow’s success, which eliminates the need for fertilizer.

  • 05 /07

    A bird’s eye view of the unit, which is ideal for tight quarters with minimal natural light.

  • 06 /07

    Click & Grow’s slim profile.

  • 07 /07

    Would you keep your herb planter plugged in at all times?

Conventional wisdom would have you believe that in order to start cultivating herbs at home, there are a few au naturel necessities to get things going—specifically, soil and sun. And unless you’re deep into hydroponics, your mini-garden likely consists of bitty terra cotta pots lined up sweetly in a windowsill. Click & Grow, a smart planter with a brand spanking new Kickstarter campaign, wants to bring an updated, high-tech touch to domestic green thumbs.

The company’s original starter kits, which are already on the market, promise a worry-free way to grow herbs. You simply add water once, and the system doles out the proper flow of water and nutrients over time, via a nano-engineered artificial soil. The plastic, battery-powered boxes contain seeds, nutrients, and "special software" that regulates everything. The latest incarnation introduces a built-in series of LEDs, spots for three separate types of seedlings—the kit comes with basil, thyme, and lemon balm—and an "engineered nano-material" that is guaranteed to bring long-lasting life to the trio.

Founder Mattias Lepp was inspired to start the brand because of a confluence of two seemingly disparate sources: aeroponic methods used by NASA to grow greenery in space, coupled with a report that folks across the globe trash a staggering 20 billion euros worth of houseplants annually because they’re just not caring for them correctly, and they brown out before their time. So he set out to research a modern way to increase ease and decrease effort, and hopefully allow people to maintain their homegrown goods.

It seems a bit strange to plug in a planter, electricity and all, in order to start growing, but according to the campaign it will only cost around $5 a year to power the unit. Consider this the anti-Urban Harvest Series. It could be a nice solution for a tight space beset with bad lighting and an owner without the slightest farmer-esque tendencies.

Contribute to the Click & Grow Kickstarter campaign.