# Debunking The Myth Of Apple’s "Golden Ratio"

We’ve all heard that Apple’s logo and products adhere to the Golden Ratio. It’s a lie.

The Golden Ratio: just typing the words can make the clouds part. The most mathematical way of describing the ratio would be 1.6180 (read more here). The least mathematical way of describing the ratio might be a balanced imbalance, in which the small part of a figure is balanced with the larger part of a figure in a once-removed mathematical relationship, or almost guttural way.

In geometry, the ratio leads to aesthetically pleasing shapes, and its believers (including many bona fide scientists) will point to the ratio’s existence in nature all the way down to the human genome and even atomic particles. No doubt, if you go deep down that rabbit hole, you’ll encounter ratio conspiracists deconstructing Apple’s designs. They say Jony Ive’s designers are either peons arranged by this greater force or members of an Illuminati of industrial design. Either way, they’re all servants of 1.6180.

It makes for a nice story, backed by geometric wireframes that few of us have the patience to truly understand. But recently, David Cole, product designer at Quora, posted an epic debunking of the Golden Ratio as the impetus of Apple’s own apple logo (one of the biggest conspiracy theories out there). You should read the whole thing for its sheer intellectual crassness, but to spoil the takeaway, the Apple logo follows the Golden Ratio in the determined, mathematical way that you could make any shape fit a series of circles and triangles. Here’s Cole’s big conclusion:

Real visual rhythm is hurt by precision. This fact is where we get the saying in design: if it looks right, it is right.

So in a funny way, the Apple logo feels like it adheres to some system because it doesn’t.

In other words, Apple’s logo is great because it’s a custom creation. And it may be popular, not because it can be quantified within some formula of success, but specifically because it can’t. Then, to rub salt in the wound, Cole went on to redesign the iPhone with the Golden Ratio in mind. I wouldn’t call the result hideous by any means. But I also wouldn’t call it an iPhone, either.

[Hat tip: Core77]

• There's is nothing wrong with Apple's logo whether or not it complies to the golden ratio. It's flawless and appeals the eye, end of story.

• It's so obvious that they follow the exact same pattern that old designer people use for designing. It's all based on numbers, one of the sacred ratio in human history. Why do you even believe his statement? Of course, no one want to reveal what their secrets are. It's one big huge secret. The reason why it's so powerful and looks appealing to the eye is because it is a repetition of the later Fibonacci sequence (previous number plus the current number). Alright, I don't care if you don't believe in those number stuffs. But keep in mind that the United States got its independence in (888*2)=1776. The same thing apply to Illuminati. The number 13 is almost everywhere in all of US government logos. Almost every disaster and killing/shooting of people happen in number divisible by 9 and 11. Now go figure it out by yourself.

• Laffing @ the "golden" iphone.  Does that guy even understand what the golden ratio is?  Spamming "1" and "1.6" on everything like that's it, "i got this guys look I can do it too tee hee"

• This guys is totally anti-Apple agent lol.

• Now I know why the blog seems so wanting, it's to get to to click on a dataming site. Good day Sir.

I said GOOD DAY!

• Some designers follow the rules more strictly than others - for a wide variety of reasons. Mark Wilson would conclude Jazz musicians do not follow the rules of music because the player did not follow the sheet music exactly.

• I am happy with the golden ratio analysis more than the article; maybe it is a lie but I think its creative.

• "The most mathematical way of describing the ratio would be 1.6180".
A more accurate mathematical way of describing the ratio would be (root(5)+1)/2.

• personally

I am just very glad that there are people like David Cole out there willing to actually spend time to investigate some of these statements and make intelligent well structured conversation in such an important but overlooked subject.
If he or someone like it doesn't it can just be hijacked.