If Jony Ive’s American flag is wrong, I don’t want to be right. [source]

Isn’t this just Hypercolor? [source]

Fooled you, this is actually the real iOS 7 charging screen. [Kakarot307]

Seriously though, GIF backgrounds in iOS 7 would be horriblamazing. [source]

Say what you will, but this remake is still, like, a thousand times better than the prequels. [source]

Pepsi really isn’t so bad… [source]

Apple’s Google. [source]

Not bad, but we prefer heavier stock. [Daniel Strienz]

Coke’s new anodized aluminum can. [source]

Snake is so jealous of that phone. [source]

Somebody would buy it. [source]

Co.Design

"Jony Ive Redesigns Things" Is The Best Tumblr This Week

Not sure how you feel about iOS 7’s unicorn color palette? Wait until you see it applied to stop signs and Star Wars.

By now we know that iOS 7’s abstract icons and fantastical color palette were likely inspired—at least in part—by Apple’s marketing department. But it’s just more fun to put all the blame on Jony Ive.

At least that’s the perspective of Jony Ive Redesigns Things, the funniest new tumblr this week. It’s essentially a collection of random Photoshops from around the web generated in response to iOS 7. Like any good parody, it amplifies the source material to extremes. In this case, all of the visual tropes of iOS 7—from the penchant for simple geometrical figures to the intensely colorful gradients—become mapped on everything from Coke cans to Storm Troopers.

Go ahead and enjoy some laughs at Apple’s expense—they can take it—so long as you recognize that iOS 7 actually looks a lot different when it’s full of your apps and wallpapers. iOS 7 isn’t modeled after unicorns. Its translucency means it’s modeled after you. (Of course, if you yourself are a unicorn, then you’re pretty much stuck with it.)

See more here.

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6 Comments

  • Whea7

    Only... its actually way better than the old interface.  I've been using it for a few weeks now, and I have zero gripes about the new interface and its colors.

    Sure, when you blow it up to the size of a skyscraper on a huge projection screen, it looks a little strong on the bright colors.

    On a 4-inch screen, however, it looks fantastic.

  • Cesar Idrobo

    I can't imagine being hangover and looking at the vibrant fluorescent app colors on the screen.
    Apple's marketing department should have taken a color theory 101. At least.  

  • Kenneth W K Wu

    OS color palette, Android uses crayons, Windows 8 uses whiteboard markers, iOS 7 uses...running shoes, cute!