French creative agency Nomoon decided to express their sincere love of Vespas with a cute animation showing the evolution of the brand’s iconic scooters (and other motor vehicles).

The Paris- and Bordeaux-based team worked for two months in their spare time to make the vid.

A handy timeline on the Vespa site provided the info they needed to rev up their research. “We grabbed the names, Googled the images, and made ourselves a little collection sorted by date,” Camille Ouanounou says. From there, they narrowed down their favorites and began to illustrate.

Mathieu Lalande, of Paris-based Supercarburant, composed several potential soundtracks for the scooter story.

Not your typical Vespa parked on the block.

Despite some notable exceptions, most of the styles are actually pretty recognizable as "Vespa."

Did you know Vespa means "wasp" in Italian?

This is insane.

Also ridiculous.

“We love to make nice things without taking ourselves too seriously,” Ouanounou says. “It’s good to have fun.”

“Even if a Vespa is pure sheet metal, chrome, and cables, our goal was to make something organic,” says Ouanounou of the flip-flopping transitions in the vid. “That the scooter transforms itself into the next without leaving the screen is a genuine expression of evolution.”

A friend of mine in San Francisco had a Vespa, and I don’t know if I’ve ever smiled more than the few times I was able to hop on the back.

Easy to picture scootin’ around town on this hottie.

The whole thing looks like it could be an ad, but the studio maintains they did it for the love of the brand.

Kinda into this cutie with no front end.

Looooooong.

Co.Design

Watch 60 Years of Chic Vespas Go By

There is no cuter scooter. French creative agency Nomoon animates the icon of Italian design—as a project passione.

On the Internet, nothing says I love you like an unsolicited, unpaid passion project. Consider the scores of meticulously conceived and choreographed supercuts and mashups made by obsessives who somehow found the time. Or the Arrested Development fans who re-edited the entirety of season four so it runs chronologically. Or the Harlem Shake reimagined in a grid of perfect dots.

Now, Paris- and Bordeaux-based Nomoon have made their creative donation to the Internet with Vespalogy, a cute, quickie animation that shows how Vespas have developed over the past half-century. Undeniably on trend, they chose the iconic Italian scooters for an endearing reason: "Because we love them."

The creative agency tries to regularly get innovative outside the confines of client commissions. Previous unpaid efforts of Nomoon have included annual holiday greetings, a strange bank robbery tale told in collage to the beat of LL Cool J, and a claymation-style stop-motion. Fostering this kind of freedom benefits team morale, sure, but it also helps to build out The Lab, as they call it—a unique tab on their professional portfolio that lets them blow off steam and show off their talents. "Clients often ask for stuff they’ve seen somewhere on the Internet and don’t even know what we can offer them in terms of creativity and originality," the studio’s Camille Ouanounou tells Co.Design.

It took two months of after-hours and spare-time noodling to pull the minute-and-a-half clip together, and the process began with a bit of fortuitous—and irresistibly straightforward—research. On the official Vespa site (which itself has since been revamped), Nomoon found a "hidden timeline" of every single model from 1943 to 2010. "We grabbed the names, Googled the images, and made ourselves a little collection sorted by date," Ouanounou says. From there, they narrowed down their favorites and began to illustrate.

Each transition is marked by a smooth flip-flopping of parts, as the models morph into one another. "Even if a Vespa is pure sheet metal, chrome, and cables, our goal was to make something organic," says Ouanounou. "That the scooter transforms itself into the next without leaving the screen is a genuine expression of evolution." Some most intriguing standouts include 1951’s rocket-looking mobile, what appears to be heavy artillery in 1956, and the crazy helicopter contraption in 1967. But it’s actually remarkable how, for the most part, the form remains recognizable throughout its history.

Longtime Nomoon collaborator and sonic maestro Mathieu Lalande, of Paris-based Supercarburant, composed several potential soundtracks for the scooter story. "We told him that it would be nice to express the spirit of the decades," Ouanounou explains. Together they synced sound and animation to capture the spirit of 60 years of the jaunty ride, and the result is—well, it’s a good time. Not as good as feeling the wind in your hair riding one of those shiny thangs around Rome, but enjoyable nonetheless. "We love to make nice things without taking ourselves too seriously," she says. "It’s good to have fun."

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