The Briggo Coffee Haus is sort of like one of those automated coffee vending machines crossed with a coffee hut.

It’s meant for public spaces--hospitals, universities, etc.--in need of a drop-in coffee shop in a small space.

It’s staffed by robots and controllable through the web, built-in touch screens, or apps.

The advantage to all of this is that you can order coffee to be picked up at a certain time, and if you’re running late in the morning, you can even hit a coffee snooze button.

Over time, you can say what you like and don’t like about your lattes and other drinks, and the platform can remember your preferences, tweaking sweetness and strength.

The entire experience is meant to feel warm and inviting.

There’s even a lamp and table add-on to encourage folks to linger.

And when your coffee is ready? It appears through a spinning door.

The company will slowly roll out pilot coffee "hauses" this year, with more expansion planned for next.

Co.Design

This New Coffee Shop Is Staffed By Robots

Designed by Yves Behar, Briggo is a warm replacement for hospital coffee machines. But unlike your neighborhood Starbucks, there’s not a flesh-and-blood barista to be seen.

If you’ve ever been stuck at a hospital long enough to be tempted into one of those automated cups of coffee--you know, the ones with the poker cards on the cups--you’ve probably come to appreciate a big scary corporation like Starbucks in a new way. But many public areas don’t have room for coffee shops. And even if they do, their hours won’t be 24/7.

The Briggo Coffee Haus is a consumer-savvy alternative to the coffee models of yore. Staffed by a series of coffee-brewing robots created at Briggo, and designed by Yves Behar and co. at Fuseproject, the Coffee Haus can receive your order via web, iOS app, or a touch-screen kiosk. And from there, it will grind and brew your custom drink on command (or have it waiting for you to arrive at a certain time).

What you’ll notice immediately is that, even though the system is technologically advanced, it’s not designed like a spaceship. The kiosk is wrapped in wood and branded with classic--even retro--typography. It feels made for humans, even if there’s no one to greet you at the counter.

“Good baristas are in good coffee shops, no doubt," Behar tells Co.Design. "Our experience is not competing with those…Briggo is about good coffee in public environments where a cup is needed fast and consistently. We wanted to give a sense of conviviality and a sense of space…[that’s] warm, inviting, and a place one can spend a few minutes around.”

Indeed, Briggo is marketed as a turnkey solution to any public space looking for steady caffeine drip, and so a dose of shapely wood can create the feeling of a hug in the corner. But it does beg the question: If Briggo has these robots making espresso, brewing coffee, and frothing cappuccino, why wouldn’t they showcase that experience? Why not build the structure out of plexiglass and allow passersby to revel in the spectacle of industrial coffee?

“If there were cool R2D2s or iRobots in there, we would definitely show them!” Behar responds. “The internals are large containers for milk and roasting beans, so it’s not that interesting.”

Instead, the team chose to reveal just a bit of the coffee process in a transparent window--an assembly line that assures a customer their order is being attended to, while the reveal celebrates a bit of mechanized whimsy: A “beautiful” rotating door presents your cup like a magic trick, which undoubtedly beats the old spurting, steaming nozzles that inevitably aim splash damage at your shirt.

Yet as nicely as the kiosk has come together, its best trick may come after you’re done. A rating system allows customers to give feedback on preparation, calibrating their latte for next time--a bit more milk, a bit less sugar--until it’s always just right.

Briggo

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9 Comments

  • Zachary Jones McHardy

    As a former Barista, and as someone who is working to open their own coffee shop, I can say this is not only brilliant, its great for the real espresso aficionados as it will show that no machine can do what a person can do. Trying to streamline and make things more automated may work for manufacturing industries, but it doesn't work for industries that require a flare for art and a feel for what will work. Coffee is a very sensitive thing, and if the weather changes or if its too humid, you have to adjust on the fly -something I highly doubt this machine could do.

  • swagv

    Eeek. All ooh-ahh technology and yet I've never met a superautomatic-made espresso that didn't bore me to tears with its blandness. No thanks.

  • wildwildwest

     It's all about the beans, baby, Good, fresh roasted beans: good coffee. Stale, old or poorly roasted beans: yuck.

  • cassette_walkman

    Beautiful aesthetic. Odd process flow. Why is the list of coffee types at the opposite of the ordering end? If you don't come back to rate your coffee will someone else?

  • Tiana Kai

    Fancy looking vending machine... I love the design and would definitely get a coffee if I bump into one.