Hide & Eek! is a new children’s book designed to recapture the wonder of reading good old paper.

With a flashlight, you can illuminate any of the illustrations to reveal another illustration (a monster!) within.

Now, the trick that makes this whole interaction possible isn’t really that complex.

The mysterious ink is sandwiched between two fused papers, so it only appears when lit.

But that doesn’t make the effect feel any less magical.

Indeed, Hide & Eek feels like just the toy to show a child the world just 10 years ago, when reading a book after bedtime meant stashing a flashlight and turning the pages very, very quietly.


A Clever Book Kids Need A Flashlight To Read

Remember hiding out reading a book under the covers after you were supposed to be in bed? This brilliant children’s book embraces that tradition.

Reading after dark has lost a bit of its wonder. In the era of tablets, there’s no need for kids to rebel in the nerdiest of ways, stashing contraband flashlights in order to sneak some reading under their blankets after bedtime. iPads have blindingly bright backlights built right in.

But a brilliant new book Hide & Eek!, by Rebecca Sutherland, Hat-Trick and Knock Knock, wants to bring some of that special experience back. It’s a book with a fun twist: The exciting and scary images are hidden during the day, and will only appear under a flashlight at night.

"It’s magical then when images appear that cannot be seen with the naked eye," explains Hat-Trick’s Creative Director Jim Sutherland. "Even when you know how it works, it’s still amazing."

And it really couldn’t work more simply. Ink is essentially sandwiched between two fused sheets of paper, so it only appears when the page is lit. Of course, Sutherland admits that this is easier said than done: The tricky part was making the effect completely invisible during the day, which required testing various papers and tweaking the tonal range of the illustrations until they found the magical sweet spot.

But that sweet spot must be delightful in person. Lions, elephants, and monsters appear to fill the blanks in innocuous illustrations, proving that good old analog tricks can still be fun and relevant in a world dominated by digital UIs. Plus, now that the team behind Hide & Eek! has their print methodology down, they plan to release several more books in the series, transporting kids under the sea and into the jungle, all from the cozy safe haven of their own beds.

Order it here ($22)

[Hat tip: psfk]

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  • Diana Dull Akers

    This is fun! I'm definitely from the generation of kids that hid flashlights under pillows. But my kid enjoys print books and e-books equally, so the flashlights still make sense. She sneaks library books into bed with the flashlight; we read Bookboard ebooks at night a few times per week using the light of the tablet. And here's an ironic detail -- I recently hosted a little kids slumber party. In the dark room with eight girls, I did use the tablet to read to them and they commented that my face all lit up was like flashlit faces around a campfire, and very creepy!  :-)

  • beulah752

    what Travis said I'm amazed that any one can make $9953 in a few weeks on the internet. did you look at this link w­w­w.K­E­P­2.c­o­m