The SodaStream Source

The SodaStream Source was designed by Yves Behar and Fuseproject to bring the home-carbonating machine into the 21st century.

The SodaStream Source

A central feature of the new design is the eco-friendly bottle, which Behar says greatly improves on predecessors. He's earned the right: The bottle design took longer to finalize than that of the Source unit itself.

The SodaStream Source

Unlike previous models that screwed into place, the bottle snaps in, making the SodaStream even easier to use.

The SodaStream Source

The Source, which is available in a suite of colors, was designed to refine and update the SodaStream brand for a sustainable age. The company says that a Source-using family can save up to 550 plastic water and other beverage bottles in waste a year.

Co.Design

Why Yves Béhar Redesigned His SodaStream Bottle

Another Yves Behar idea bubbles up: The Source gets a splashy new eco-friendly bottle, fireworks for minimalists.

The coolest thing about SodaStream is watching it do its job, “aerating fluids,” as the brand’s spiritual founder, London distiller Guy Hugh Gilbey, put it way back in 1903. It’s that moment when you push down on the canister and see an inverted geyser of bubbles invade the capsule of water at breakneck speed. You ought to be able to observe it clearly, either from up close or sitting at the opposite end of the dinner table.

That visual effect, says designer Yves Behar, was a guiding principle behind the design of the SodaStream Source bottle, which recently nabbed a Red Dot Design Award. He and his California firm Fuseproject redesigned the Source, the eco-friendly SodaStream unit the company released at the beginning of the year. Their bottle is a bottle rocket of sorts. It improves on the SodaStream experience by giving people what they want—a fireworks show—in a more minimalist medium.

“What we found is that many people wanted to serve the water directly in the SodaStream bottle, rather than transferring it to a pitcher,” Behar tells Co.Design. “The entire exercise was to create a visually refined bottle that people would feel proud to display on the table.”

The design’s comely teardrop shape is a foil to the machine’s rigid profile. Unlike erstwhile SodaStream bottles, it snaps, rather than screws, into the unit. The Source bottle is “more fluid, softer, and more continuous than the previous bottle,” Behar says. It’s also free of superfluous graphics or markings, which, according to him, were reduced “as small as legal would let us.” These aesthetic decisions contributed to crafting an elegant object that maximizes the SodaStream spectacle while still keeping things classy. (In other words, this is not the SodaStream of yesteryear.)

Interestingly, Behar explains that the Source bottle took longer to design than the rest of the Source project itself. “The immense challenge is that the bottles are very precisely engineered, and tested to a million cycles to be the safest solution,” he says. In the end, the reusable bottle was rated to have a cycle of 5,000 uses. And the more times people can go back to the Source, the more plastic water and soda bottles they cut out of their consumption waste. (SodaStream claims that a single Source can save a household 550 disposable bottles every year.)

Behar says he was committed to conveying that environmental aspect through the bottle’s design. One way his team incorporated that feature, he says, is by eliminating all paint from the bottle template: “We pushed toolers and manufacturers to use the best engineering and plastics so we would not have to paint any of the parts." Another involved the overall cosmetics and components, which are materially and aesthetically minimal.

He hopes that the Source and the Source bottle will find a home among the stylish trappings of what he calls "the modern kitchen,” an arena he's found to be quite stimulating, he says. Expect future ideas to bubble up.

See Yves Behar speak live at our Innovation by Design conference on October 2 in New York City. For more information, go here.

SodaStream Source

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