Design 50 Design In 30 Seconds: Airbnb On Brains Vs. Beauty Joe Gebbia, the designer/co-founder behind Airbnb, shares a piece of age-old wisdom on the importance of functionality over aesthetics. See the winners of our Innovation By Design Awards here, and more highlights from the conference here. Joe Gebbia was one of our Co.Design 50 featured on stage; check out the others here. Produced by Fast Company Video. Add New Comment Sign In Submit 2 Comments Derek Van Oss 2 years ago Charles Eames might be right...to a certain degree.There is such thing as the aesthetic usability effect.The aesthetic usability effect is where a user will perceive an attractive product as easier to use than an ugly one.It doesn’t actually matter if something is easier to use or not...if are perceived as such users will make subconscious concessions and overlook many functional difficulties. Paco Torras 2 years ago Perfect point, Derek. There are hundreds of examples where function is put aside to reach beauty and create everlasting desired products. Some award winning and timeless chairs, maybe some designed by Eames, are good examples of this.