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Design In 30 Seconds: Jawbone On Delighting The Customer

Hosain Rahman, Founder and CEO of Jawbone (makers of the Jambox and Up), explores why good design actually drives good business.

See the winners of our Innovation By Design Awards here, and more highlights from the conference here. Hosain Rahman is one of our Co.Design 50 who appears on stage; check out the others here.

Produced by Fast Company Video.

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  • Kemal Kamiloglu

    Right, but I have to point out that while the Jambox is a very well designed product, it does not represent good design. Good design is supposed to be honest, but the Jambox's metal grill makes you think that the sound is coming from the front, the back and the top of the product, when you're only getting sound from the front side. Again, love the product, but not it's not good design if you're going by Ram's definitions.