Cheez Whiz does what it says on the tin in the street art of Dorota Pankowska.

Pankowska's graffiti is done with ketchup, mayonnaise, peanut butter, coffee, and more.

She re-creates the logos of famous food with the stuff itself.

Skippy tagged in peanut butter on concrete.

To create her logos, Pankowska uses cut-out stencils, then starts slathering.

As all good things do, the project started with Nutella.

"When I was brainstorming with my friend, I thought about expressing my love for Nutella by putting the logo around the city, at which point I asked myself, Why not actually make it out of the stuff?" remembers Pankowska.

The Miracle Whip logo.

A dry-rubbed Maxwell House logo.

A dry-rubbed Maxwell House logo.

Pankowska, a Canadian, says the interesting thing to her is how logos she thinks everyone knows can sometimes be unfamiliar to many Americans.

Colgate on brick.

Sharpie's logo, using ink.

A very foamy Gillette logo.

French's in mustard.

Co.Design

Food Banksy: Street Artist Re-Creates Logos Out Of Condiments

This 23-year-old artist is tagging Canada with Nutella, Cheez Whiz, Miracle Whip, and more.

A guerilla street artist stalks the streets of Brampton: 23-year-old Dorota Pankowska wanders the Ontarian city, looking for surfaces to tag with the logos of well-known brands. The twist? Call her Food Banksy: Her graffiti is done with ketchup, mayonnaise, peanut butter, coffee, and more. For Pankowska, the medium really is the message.

In Pro Bono Promo, Pankowska goes around and re-creates the logos of brands that she knows and loves with the actual product they produce. With a white wall of mortared cinder blocks as relief, Cheez-Whiz is tattooed in fluorescent orange goop. Likewise, the Maxwell House logo is dry-rubbed onto a wall with powdered coffee; Sharpie's brand mark is replicated in magic marker; Colgate is applied with a toothbrush upon red brick; and the Gillette logo lathered in shaving foam on the side of a salmon-colored school building.

As all good things do, Pro Bono Promo started with Nutella. "I love all the street art that I see every time I visit Toronto, and I wanted to do something like that in Brampton, which doesn't have a big art scene," Pankowska tells Co.Design. "When I was brainstorming with my friend, I thought about expressing my love for Nutella by putting the logo around the city, at which point I asked myself, Why not actually make it out of the stuff?"

To create her designs, Pankowska enlarges a brand's logo in Photoshop, prints it out in pieces, and then glues it onto Bristol board. She then creates a stencil by cutting out the logo with a utility knife. The location she ends up tagging is usually chosen for its contrast with the color of the product itself, although happenstance also plays a part. Brampton is a city that is closely knit yet densely packed enough that Pankowska needs to take any opportunity she can get to practice her oft-edible art.

One practical advantage of this particular brand of tagging is that it washes right off. But even though her graffiti is ephemeral, Pankowska hopes to make a larger point about the brands in our lives: Like peanut butter, Nutella, or Cheez-Whiz, they stick to the roof of your mind as well as your mouth.

"Logos stick with you for life," Pankowska says. Even after you've licked them off, "you can never really unsee them."

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