When creating Zazzle’s new 90,000-square-foot headquarters in Redwood City, California, Studio O+A designed with the company’s DIY, hand-crafted aesthetic in mind. “We wanted to represent what the future of Zazzle could be about,” Studio O+A’s Denise Cherry tells Co.Design.

The San Francisco-based Studio O+A is the go-to design firm for interior makeovers across Silicon Valley -- they’ve created gorgeous dot-com palaces with game rooms galore for Facebook, Yelp, PayPal, and AOL, among others.

Now, they’ve bedazzled Zazzle. “They take pride in the idea of customization and supporting a maker culture, believing that mass production is a thing of the past. So we wanted to do a lot of things that honored craft," Cherry says.

Most strikingly, the new headquarters is home to a pair of vintage London telephone booths in red cast-iron, complete with working antique telephones. “They’re the only two in the western hemisphere,” Cherry claims. Originally designed by Sir Giles Gilbert Scott in 1926, each weighs 3,000 pounds and was hauled through Zazzle’s window by a devoted team of construction workers.

Floral ottomans, wild wallpaper, and splashes of yellow and electric blue are made all the more vibrant by the natural light that pours in from floor-to-ceiling windows.

The design caters to a variety of working styles, offering standing tables, lounges, and phone booth-sized rooms for head-down focus.

"The clients were intimately involved in the design process. The level of care and thought they put into it was like they were remaking their own homes," says Primo Orpilla of Studio O+A.

“When we first met the clients at Zazzle, they were working in a cubicle layout with offices on the perimeter," Orpilla tells Co.Design.

"Our plan puts a lot of conferencing in the core, and we got rid of the cubicle walls, which allows for better views and more natural light," says Orpilla.

The goal of the design is to “express Zazzle’s belief in the promise of a vibrant maker subculture, a community of inventors and creators who are combining the efficiencies of modern technology with the elegance of handmade arts and crafts,” Cherry says.

Much of the furniture is custom made by Garza in Marfa, Texas.

Ceramic tiling is blessed by a holy trinity of handcrafting: it’s hand-fired, hand-glazed, and hand-sanded.

Since its inception in 1999, Zazzle has created an international community of DIYers. Users can create custom T-shirts, posters, greeting cards, and other products with their own art and photos.

For Zazzle's weekly card night, Studio O+A created a roundtable fit for King Arthur.

There’s custom wallpaper featuring drawings of tiny Zazzle worker bees crafting away, hand-screened by Brooklyn’s Flavor Paper.

"The pops of color make it a little more friendly," says Cherry. "The process is about authenticity and craft--you don’t want to put paint on a wall, because that's a bit inauthentic. Instead, we used color in objects to minimize that paint on the wall."

"We try and make sure sustainability is integral to the entire process. It's embedded in the design instead of being an added piece," Cherry says. "We used reclaimed walnut and hickory."

For the wood planks that encase the central elevators, designers used an ancient Japanese technique to burn oak planks black and alternate those with unburned hickory planks, creating a lovely geometric pattern.

Inside Zazzle’s Sleek New Headquarters

Designed by Studio O+A, Zazzle’s new Redwood City office razzle-dazzles.

Since its inception in 1999, the spunkily named online retailer Zazzle has created an international community of DIYers. Users can create custom T-shirts, posters, greeting cards, and other products with their own art and photos. They can then set up shop to sell their wares, which range from Taco Cat Shirts to Kraken-plastered iPhone cases to Little Floral Fawn Watches and beyond.

When creating Zazzle’s new 90,000-square-foot headquarters in Redwood City, California, Studio O+A designed with the company’s DIY, hand-crafted aesthetic in mind. "We wanted to represent what the future of Zazzle could be about," Studio O+A’s Denise Cherry tells Co.Design. "They take pride in the idea of customization and supporting a maker culture, believing that mass production is a thing of the past. So we wanted to do a lot of things that honored craft." The San Francisco-based Studio O+A is the go-to design firm for interior makeovers across Silicon Valley — they’ve created gorgeous dot-com palaces with game rooms galore for Facebook, Yelp, PayPal, and AOL, among others.

Now, they’ve bedazzled Zazzle. There’s custom wallpaper featuring drawings of tiny Zazzle worker bees crafting away, hand-screened by Brooklyn’s Flavor Paper. Ceramic tiling is blessed by a holy trinity of handcrafting: it’s hand-fired, hand-glazed, and hand-sanded. For the wood planks that encase the central elevators, designers used an ancient Japanese technique to burn oak planks black and alternate those with unburned hickory planks, creating a lovely geometric pattern. Floral ottomans, wild wallpaper, and splashes of lime green and electric blue are made all the more vibrant by the natural light that pours in from floor-to-ceiling windows.

The goal of the design is to "express Zazzle’s belief in the promise of a vibrant maker subculture, a community of inventors and creators who are combining the efficiencies of modern technology with the elegance of handmade arts and crafts," Cherry says.

"When we first met the clients at Zazzle, they were working in a cubicle layout with offices on the perimeter," Studio O+A’s Primo Orpilla tells Co.Design. "Our plan puts a lot of conferencing in the core, and we got rid of the cubicle walls, which allows for better views and more natural light." The design caters to a variety of working styles, offering standing tables, lounges, and phone booth-sized rooms for head-down focus. And for Zazzle's weekly card night, Studio O+A created a roundtable fit for King Arthur. "The clients were intimately involved in the design process. The level of care and thought they put into it was like they were remaking their own homes," Orpilla says.

Most strikingly, the new headquarters is home to a pair of vintage London telephone booths in red cast-iron, complete with working antique telephones. "They’re the only two in the western hemisphere," Cherry claims. Originally designed by Sir Giles Gilbert Scott in 1926, each weighs 3,000 pounds and was hauled through Zazzle’s window by a devoted team of construction workers. How many Zazzle employees will fake trips to London by Instagramming themselves in these iconic booths? We’re onto you.

[Photos by Jasper Sanidad]

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7 Comments

  • Guest

    Just a brief history.I was asked to remodel the conference room at 1900 about a year and a half ago. For the planning meeting I brought a respected Architect who had worked with Zazzle for many years. Boardrooms was a specialty of his and he brought with him a bulging folder of examples and ideas.

  • Guest

    Where's the whimsey? Where's the creativity? Where's the expression? Where's the Joy? Where is any of the traditions upon which this company was founded?

  • Miranda

    Now we know where the designers' volume bonuses went. But where's the news story on that?

  • jasonthedesigner

    If i'm Zazzle and my customer's profit relies on how much my wholesale price rises or falls, I wouldn't be bragging about over the top HQ digs. Because the first thing people will point to if the wholesale price goes up is.... this.