The Loog arrives as a kit of parts that can be assembled without any special tools or knowledge in about 15 minutes. Self-assembly is part of the Loog vision because building their own three-string instrument builds an immediate understanding of and connection to it.

When Loog founder Uruguayan Rafael Atijas was 12, he decided he wanted to be in a band, but he had no idea how to play a guitar and thought that it would take him so long to learn how that it wasn’t worth it. Now he’s introduced a straightforward electric-guitar design for kids that they can put together themselves. The new Loog Electric is based on the design of its acoustic predecessor, which was created in part by a small industrial design shop called Colectivo Disán and also launched via Kickstarter. Aiming to raise just $15,000 for the acoustic version, Atijas raked in more than $65,000.

The electric Loog will be available in five pastel Pantone colors, a reference to early 1950s electric guitars and a way to move “away, very far away from blue-for-boys and pink-for-girls,” Ajitas says. The different colored bodies can be changed out easily.

The Loog’s body is CNC-milled from a single piece of wood sourced from responsibly managed forests. Atijas and his designers test the prototypes themselves, but they also made tweaks after observing children playing them at a local music school in Montevideo.

Inspired in part by the wooden LikeABike balance bicycle used to teach children painlessly to ride a bike, the three-string Loog is intended to help kids learn to play music without the frustration and complexity of its six-string counterpart. Playing any basic chord on a six-string means playing only three notes anyway--and then repeating them. Blues players, Atijas points out, have been playing three-string, cigar-box guitars since the 19th century.

Having returned to live in Montevideo, Atijas worked on the new electric Loog with local industrial designer Joaquín Uribe and custom electric guitar makers Cedrés & Vargas, who acted as consultants and built the prototypes.

The Electric Loog actually uses many of the same components as the original acoustic Loog, a proven design that Atijas already makes and ships out daily. “A kids' guitar should not just be a cheap, downsized replica of a regular guitar,” he insists. “It should have features that make it easier, faster, and more stimulating for them to play music. In the end, those design features had to do more with taking away than adding on.”

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A Rad Electric Guitar That Kids Put Together Themselves

As a follow-up to his successful acoustic kids' guitar, Uruguayan designer Rafael Atijas launches a second Kickstarter campaign for an electric version.

If technology has enabled everyone to do anything—be a photographer or a writer, for instance—it’s partly because we’ve found less onerous ways of learning how to do it. That’s the point of the the Loog electric guitar, the sequel to the now award-winning acoustic guitar launched by Uruguayan designer Rafael Atijas on Kickstarter in 2011.

This pint-size, three-string guitar allows kids to play music right off the bat (instructional videos are available at instead of being overwhelmed by a standard six-string guitar. And why not? Playing any basic chord on a six-string means playing only three notes anyway, and then repeating them. "Blues players have been playing three-string, cigar-box guitars since the 19th century," Atijas says. "Even Keith Richards takes away one string of his guitar and plays with just five strings most of the time."

Atijas began work on Loog with industrial designers and luthiers in Montevideo while earning a master’s degree in marketing at New York University. The team CNC-milled the sustainable wooden body and tested their prototypes at a music school where, by watching kids play, they were able to tweak weight and balance to improve comfort and playability.

The Loog will arrive as a kit of parts that can be assembled in 15 minutes without special tools or expertise. For those suffering from Ikea PTSD, here’s why it’s worth it: By building their own guitar, kids understand and engage with the instrument before they even set finger on a string.

Get an electric Loog for $150 here (estimated delivery is May 2014).

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