This new calendar represents time straightforwardly: as 365 days, with one right after the next.

“Clocks represent time as cyclical, typical calendars represent it as a grid, but the passing of time is continuous," says Jeff Schwarting, the calendar's designer.

The uninterrupted days let workers visualize the passing of time between events, deadlines, and goals.

The Linear calendar was inspired by a whiteboard, that Schwarting and his former colleagues used to create timelines and business plans.

This version is portable, and stretches about 6 feet.

Calendars are $35 each, and can be found here.

The Ultimate Calendar For Running A Business

The linear calendar turns your time into an actual timeline.

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Our 12-month, Gregorian calendar is helpful in many ways: it syncs with the Earth’s natural orbit of the sun, helps us describe the seasons, and gives us cultural idiosyncrasies like birthstones and the zodiac. Some businesses depend heavily on it. But take an entrepreneur launching a product, or a restaurant owner running a bistro: time is measured in terms of days it takes to finish a prototype and, for the chef, hours to serve fresh food.

"Clocks represent time as cyclical, typical calendars represent it as a grid, but the passing of time is continuous," says Jeff Schwarting, who’s designed an alternative calendar. "It flows without interruption, without page-breaks, and without repeating itself."

Schwarting’s linear calendar looks and feels like a white board—which is exactly where the idea came from. At Schwarting’s former company (which manufactured and distributed daily planners) he and his team would create a timeline on a white board, at the start of new projects. "It's extremely useful, because it allows everyone to see—literally see—how much time we have between each milestone and until the end of the project," he tells Co.Design.

The portable version comes on poster stock, and stretches out to about 6 feet. What it lacks in the quirky typography and colorful pizzazz seen on some variations of the linear calendar, it makes up for in straightforwardness. As Schwarting puts it, it's "a single, uninterrupted timeline."

Get one, and get started on 2014. The calendars are $35 each, and can be found here.

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  • ben_marko

    This calendar isn't that innovative - look at Mari's comment, it pretty much nails what this is, and it is not that innovative at all. In fact, I have seen white boards set up (as long as 15 years ago) that look almost exactly like Schwarting's linear calendar. A white board costs more, but it lasts a lot longer than a piece a laminated plastic. Plus white boards are a lot more durable, and a smarter choice for SMB. For something this simple in concept, anybody else can make do with a spreadsheet like Excel, Numbers, etc. to do this.

    Plus it is really small. I would go crazy having to read this on a wall.

  • Mandy

    It's almost perfect. I'd love to have an "endless" calendar like this which I can reuse every year. make it more flexible... maybe I have to create one by myself. ;)