An inventive new PSA by a crew of artists called TextsWreck aims to spread awareness of the dangers of texting while driving-–ironically, through an animated emoji text message campaign.

“Stop texting and driving, with a text,” they urge.

“We couldn't think of a better place to put our message than in people’s text bubbles," says designer Nick Cade.

"So we created the world’s first text against texting and driving and animated it using a language we all text in--Emoji.”

To receive and then send this emojified PSA text, visit Textswreck.com from your phone.

The group has also created a petition to get the Texts Wreck burning car symbol into Apple’s official emoji library as part of their effort to "stop texting and driving forever.”

You can sign the petition here.

"I think each of us has been on the road while texting and driving and almost gotten into an accident. It’s stupid but we all do it. But once I had my daughter I stopped instantly, but looking around at the swerving cars I could see, not everyone did," says Cade.

"This is my attempt to reach those people who don’t have a daughter to inspire them to stop texting and driving. After all, the more people that know how dangerous it is, the safer my daughter is in her car seat."

Co.Design

A Text Message Designed To Stop Texting And Driving

A new PSA by TextsWreck aims to stop texting and driving with a text—full of tiny cartoon cars, puppies, fire, and ghosts.

Texting and driving is a modern plague that kills 11 teenagers every day and causes 1.6 million crashes a year. That merely typing LOL or TTYL can result in injuries and death is probably the darkest and most absurd side effect of our nationwide phone addiction. So far, 39 states and D.C. have outlawed all texting behind the wheel, but it’s a tough law to reinforce.

An inventive new PSA by a crew of artists called TextsWreck aims to spread awareness of these dangers–-ironically, through an animated emoji text message campaign. "Stop texting and driving, with a text," they urge. "We couldn't think of a better place to put our message than in people’s text bubbles," says designer Nick Cade. "So we created the world’s first text against texting and driving and animated it using a language we all text in—emoji."

In the animated GIF, a tiny cartoon car rolls along with its distracted driver texting, indicated by a familiar ellipsis-in-a-speech-bubble. The car crashes into a cyclist, kills a puppy, and then finally collides with another car in a fiery blast. Two winking ghost emoji with their tongues hanging out fly up from the wreckage. No real car crash will ever be this cute, but the animation gets the message across in a direct, engaging way, using visuals rather than statistics.

"We relied on our resident emoji expert, New York-based Zoe Mendelson, to make sure our animation told the perfect story," says Cade. "Hopefully, this PSA will make a difference."

To receive and then send this emojified PSA text, visit TextsWreck.com from your phone. The group has also created a petition to get the TextsWreck burning car symbol into Apple’s official emoji library as part of their effort to "stop texting and driving forever." You can sign the petition here.

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3 Comments

  • William Jeffery Propst

    This is a ridiculous attempt to stop texting while driving. Unless you find a way to make phones register who is driving and Who is in the passenger seat, that way it would disable the drivers texting features until destination arrives (although it would be a little smarter than that), then there's no real solution to this problem. I'm 23, and I won't even lie, this definitely won't appeal to most of us southerners down here. If anything, we would laugh at the little animation and then start sending texts about it while in the car. A safeguard seems like the only feasible solution. Do we not put safety's on guns, locks on doors, pins in grenades, and brakes on cars for safety reasons? Some of those things can be very dangerous, which is why there's so much safety surrounding them. The fact that TWD causes over 1.6 mil crashes a year gives cell phones, and cars, more than enough reasons to start initiating safety precautions against using them together.

  • Anthony

    Wait, wait, wait. Did you even read the article?! Nowhere does it even imply that this "little animation" is a real thing. It's simply a commercial designed to look like a text bubble.

  • Denny D Daugherty

    Having experienced the tragedy of losing someone to a car accident first-hand, I must say that in my view, this entire concept, however well intentioned,is absurd bordering on offensive. Indeed, it is very cute right down to the ridiculous animated ghosts at the end, but that's the problem. Death is a serious thing which calls for a certain level of dignity and respect. Perhaps this will resonate with many who have dispensed with class, tact or depth in modern discourse, but I would still question whether this idea, which to me is not unlike slacktisivim, will have any effect at all.

    I can't wait to see the Bitstrips version...