The very classy Saatchi Art and Saatchi Gallery have teamed up with Google+ to inaugurate the Motion Photography Prize—a dignified way of saying “GIF Prize.”

Finally, the lofty gallery world sees GIFs for what they truly are: works of art.

You don’t even have to be a master of the infinite video loop to apply: you can simply sign in to Google+, upload between five and 50 stills, and Google+ will GIF them up for you.

Three of six categories have been announced so far: Landscape, Lifestyle, and Action.

Will our grandchildren one day visit museums to gaze upon infinite loops of melting popsicles and fish throwing up roses?

The contest will be judged by some pretty famous artists: Tracey Emin, Shezad Dawood, and Cindy Sherman, as well as filmmaker Baz Luhrmann.

In January, we saw the launch of the .GIFY (GIF of the Year) Awards.

But those were partly run by the GIF-mongering BuzzFeed, not one of the world’s most prestigious art galleries.

Saatchi's new contest might be the Turner Prize of GIFs, awarding the most painterly and artful of the genre.

The contest will be judged by some pretty famous artists: Tracey Emin, Shezad Dawood, and Cindy Sherman, as well as filmmaker Baz Luhrmann.

Now’s your chance to prove to your mom that spending hours perfecting a loop of Shrek eating a bag of sour cream and onion chips was a good use of your time.

The Internet has been mesmerized by the art of the .GIF since the Dancing Baby of the 1990s. Finally, the art world has caught on.

You can see more of the entries on the Motion Photography Prize Tumblr and Pinterest.

You can enter your .GIF masterpieces here.

Co.Design

14 GIFs That Are Up For A Fancy Schmancy Art Prize

The prestigious Saatchi Gallery has teamed up with Google+ to launch the inaugural Motion Photography Prize (read: GIF prize). See the best entries here.

Finally, the lofty gallery world sees GIFs for what they truly are: works of art. The very classy Saatchi Art, the Saatchi Gallery have teamed up with Google+ to inaugurate the Motion Photography Prize—a dignified way of saying "GIF Prize." Now’s your chance to prove to your mom that spending hours perfecting a loop of Shrek eating a bag of sour cream and onion chips was a good use of your time.

You don’t even have to be a master of the infinite video loop to apply: you can simply sign in to Google+, upload between five and 50 stills, and Google+ will GIF them up for you. Four of six categories have been announced so far: Landscape, Lifestyle, Night, and Action. Finalists in the six categories will receive a special feature in the online Saatchi Art gallery and a trip for two to London to visit the group exhibition at the brick-and-mortar Saatchi Gallery showcasing all the winners. The contest will be judged by some pretty famous artists: Tracey Emin, Shezad Dawood, and Cindy Sherman, as well as filmmaker Baz Luhrmann.

In January, we saw the launch of the .GIFY (GIF of the Year) Awards run by the GIF-mongering BuzzFeed. If those were like the GIFs of the Oscars, then Saatchi's new contest might be the GIF equivalent of the Turner Prize. Will our grandchildren one day visit museums to gaze upon infinite loops of melting popsicles and fish throwing up roses? The future of fine art lies in your hands, Internet.

You can see more entries on Tumblr and Pinterest.
[h/t: My Modern Met]

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